We helped Intuit build and launch interactive campaigns to support small business as a whole, as well as to drive engagement with small business owners and employees. Below are two examples.
Canada Small Business Contest #MyQBSuccess
To drive advocacy two years in a row, we collected user generated content from current and future small business owners for Intuit. Both groups shared how their business would grow and succeed with seed money from QuickBooks. There was a separate experience for each segment with a $5,000 contest prize for entrepreneurs and $15,000 for existing customers.
Participants used #MyQBSuccess to post to Twitter and Instagram and to be featured in the #MyQBSuccess social gallery.
Because the contest was in Canada, it was also available in French.
$100K App Showdown
To extend its reach within the developer community and increase the number of new small business apps on the QuickBooks apps platform, Intuit partnered with us three different years to engage developers to build new apps and publish them on the platform.
Each year featured a gallery of app submissions where consumers voted on their favorite to determine the ten finalists.
Finalists competed at the QuickBooks Connect event and attendees were encouraged to share finalist apps on social media.