Fortune 50 Mobile B2B Retailer Sets Key Performance Indicators for Website Simplification
The B2B marketing team knew what strong marketing campaigns on their website should look like, the goals they wanted to achieve with website visitors, and even had most of the data already available to optimize them. What they didn’t have was the time in their busy schedules to fully understand their own data and distill insights from it with ease on a regular basis.
With approval from the B2B marketing team, critical Key Performance Indicators (KPIs) of website performance were selected by Merkle Analytics and given mathematical weighting per KPI based on business impact. These weighted KPIs were then visually represented in a simple graph, which allowed the client to quickly understand campaign performance and easily make optimization adjustments.