To help our client reach its goals, Merkle worked to build an overarching, year-round digital fundraising program utilizing website, email, SEM, and social advertising.
Our team’s strong project management and experience in the nonprofit sector leveraged the client’s email platform flawlessly to deliver more than seventy fundraising, stewardship, and engagement emails over the course of a year.
We provided on-demand, accessible budget and performance dashboards to ensure transparency in program and accuracy in results. Our partnership meetings with the client ensured projects stayed on course and progress was on track toward the key product indicators (KPIs) defined in the roadmap. As partners, we built a highly stable, effective, growth-oriented digital fundraising program and achieved above-average, year-over-year program growth.