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Leading Global Nonprofit Housing Organization Achieves Record-Breaking Digital Fundraising Results

Planning, audience testing, and a little ingenuity built millions in digital revenue.

Challenge

Our client is a seasoned leader in building homes and communities for those in need around the world. However, this housing organization needed expert help to increase its online fundraising and was looking to retain existing donors while drawing in new ones and growing its digital audience overall.

Approach

To help our client reach its goals, Merkle worked to build an overarching, year-round digital fundraising program utilizing website, email, SEM, and social advertising.

Our team’s strong project management and experience in the nonprofit sector leveraged the client’s email platform flawlessly to deliver more than seventy fundraising, stewardship, and engagement emails over the course of a year.

We provided on-demand, accessible budget and performance dashboards to ensure transparency in program and accuracy in results. Our partnership meetings with the client ensured projects stayed on course and progress was on track toward the key product indicators (KPIs) defined in the roadmap. As partners, we built a highly stable, effective, growth-oriented digital fundraising program and achieved above-average, year-over-year program growth.

Results

32%

Year-over-year digital revenue growth

$14M

First-time digital revenue

61%

Five-year revenue growth of digital program

Keys to success

Deep, nonprofit expertise across strategy, account management, technical development, and creative.
Tightly managed planning, audience testing, and inventive lead-generating incentives to drive revenue and donor growth.

Discover how we did it. Contact us today.