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Liberty Mutual Acquires 52% More Customers in a Year

Challenge

The insurance marketplace is a very crowded and competitive landscape, and most insurance providers often have similar messaging within their marketing communications. Liberty Mutual needed their packages to cut through the noise and deliver strong value propositions in order to improve results. This would require unseating the long-standing direct mail package they had in market. With annual mailings of nearly 14 million, a complete creative and strategic refresh was needed.

Approach

By bringing messaging clarity and purposeful design to every aspect of the direct mail challenger, the team brought a fresh creative eye to the table. It looked different, sounded different, and performed better than before.

Results

+31%

increase in quote rate

+52%

increase in policies per 1K mailers

Keys to success

  • Rethink the communication approach of a time-tested package.
  • Apply proven graphic and copy principles to drive response.
  • Measurably boost the number of quotes and policies.

Discover how we did it. Contact us today.

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