All Work - Marketing Technology
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AARP® Launches Data Transformation to Deliver Personalization
Working with Merkle, AARP® set out on the journey of building a new enterprise data platform (EDP) in an Amazon Web Services (AWS) cloud environment.
Customer Data and Decisioning Technology Drives B2B Sales for a Paint Retailer
A holistic view of customers painted a new picture for sales reps, who began tailoring the types of interactions they had with their contacts.
NetApp Engages Key Accounts with Multi-Channel Media
New media tactics, including premium digital partnerships and out-of-home advertising, got key stakeholders’ heads on the Cloud.
Intuit Engages Small Businesses Both Within and Outside of the Financial Industry
A lucrative prize and expanding reach with a social entry program helped Intuit’s small business engagement go big.
Automating the Customer Journey for a Global Cosmetics Company
Moving 27 sub-brands from a batch-and-blast email approach to automated personalized messaging was a beautiful thing.
Transforming Marketing and Sales for a CPG Giant
Salesforce Marketing Cloud helped deliver the total package for B2B and B2C operations.