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Merkle Leads SAP Strategy With The Entertainer

Quick Take:

The Entertainer is driven by a mission: to be the best-loved toy shop – one child and one community at a time. It is the largest family-owned toy retailer in the UK and, despite an unstable environment for toy retailers in recent times, The Entertainer is thriving.

Challenge:

As well as unique in-store experiences, The Entertainer strives to offer a frictionless online and mobile customer experience, enhanced by a click-and-collect service. To maintain and optimize these experiences, The Entertainer partnered with Merkle to assist in the strategy and implement SAP Commerce technology.

Approach:

The SAP Commerce solution provides The Entertainer with the infrastructure for a content and image-rich interactive and responsive online user experience. Enhancements included a mobile-first approach, streamlined customer journey for faster buying, improved performance to support higher levels of traffic, faceted search and navigation, and a ‘Present Finder’ tool. The site closely reflects The Entertainer’s in-store branding, demonstrating the retailer’s synergistic approach to in-store and online.

 

Results

32%

YOY increase in sales

18%

YOY increase in site speed

13%

YOY increase in search conversion

Keys to success

  • Create an infrastructure that could scale to meet growing customer demand
  • Support an omnichannel environment that customers
  • Partnered with SAP to help design a strategy and solution to fit The Entertainer’s needs.

Discover how we did it. Contact us today.

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