We use cookies to personalize content, to provide social media features and to analyze our traffic. We also share information about your use of our site with our social media, advertising and analytics partners. For information on how to change your cookie settings, please see our Privacy policy. Otherwise, if you agree to our use of cookies, please continue to use our website.

Onboarding Emails and Lifecycle Management Increase Customers’ Lifetime Value Potential


  • Comfort with online shopping by keeping the customer informed about their order status, in control of their preferences, and aware of their options on returns and exchanges

  • Perception of the brand by displaying the brand’s personality and sharing ratings

  • Sales by offering “complete your outfit” cross-sell items, online sale items, and directing customers back to the website


A retail clothing brand was experiencing low retention rates among first-time online purchasers.


We helped to develop an email program unique to first-time online purchasers and designed to strengthen the customer relationship while driving additional sales. We also supported it with cross-media messaging opportunities.

We suspected that a major reason for customer attrition after an online purchase was the immediate availability of this brand in third-party retail stores combined with a weak follow-up experience to online purchases.

This six-touch on-boarding stream was designed to impact the customer at the onset of their lifecycle, encourage satisfaction with online shopping, and create a subsequent online purchase.

A second online purchase was a strong indicator of long-term retention and thereby significantly higher lifetime value.

Discover how we did it. Contact us today.