Our Work - P&C Insurance

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1-800-FLOWERS.com, Inc.: Getting to Know Your Customers Across Multiple Brands

CRM and campaign data integration is helping 1-800-FLOWERS better track lifetime customer value by measuring revenue per member, member activity, frequency of engagement, cross-brand shopping

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Global Entertainment Company Cross-sells to Most Valuable Customers

We helped an international entertainment manufacturer looking to create a multi-phased set of programs that expanded and transformed their current digital marketing capabilities.

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Transforming the Digital Experience for a Global Insurance Company

Transforming the Digital Experience for a Global Insurance Company

Merkle leveraged Adobe Marketing Cloud to transform the digital experience for a global insurance company with 33 million customers in 16 countries.

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A Veterans Day effort for USAA drove tremendous results

USAA Encourages Military Appreciation

Learn how USAA used powerful creative content and social platforms to reach all-new demographics with a Veterans Day-themed campaign.

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Day Parting in Facebook Increases Efficiency

Day Parting in Facebook Increases Efficiency

Day parting and Facebook lookalike audience modeling helped an insurance company boost applications and reduce cost per acquisition.

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Member Lookup Portal Improves Customer Experience

Member Lookup Portal Improves Customer Experience

We helped a large nonprofit reduce headaches on both sides of the customer relationship with an integrated state and local office membership lookup portal.

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