Our Work - Performance Creative

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1-800-FLOWERS.com, Inc.: Getting to Know Your Customers Across Multiple Brands

CRM and campaign data integration is helping 1-800-FLOWERS better track lifetime customer value by measuring revenue per member, member activity, frequency of engagement, cross-brand shopping

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Global Entertainment Company Cross-sells to Most Valuable Customers

We helped an international entertainment manufacturer looking to create a multi-phased set of programs that expanded and transformed their current digital marketing capabilities.

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Targeted, personalized messaging helped a tech manufacturer increase ROI

Leading Tech Manufacturer Increases E-Commerce Revenue and ROI through Targeted, Dynamic, and Personalized Offers

We helped a leading tech manufacturer streamline operations and deliver highly relevant and timely emails.

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From Batch-and-Blast to Award-Winning Integration

Merkle worked with a leading tech company to develop a B2B lead nurturing program from the ground up on the Oracle Eloqua platform.

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A Veterans Day effort for USAA drove tremendous results

USAA Encourages Military Appreciation

Learn how USAA used powerful creative content and social platforms to reach all-new demographics with a Veterans Day-themed campaign.

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People-based Marketing Increases HCP Engagement and Marketing Impact

People-Based Marketing Increases HCP Engagement and Marketing Impact

With health care professionals relying on an increasing number of non-personal promotional channels, we have a unique approach to HCP marketing.

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People-based Marketing Delivers Year-over-Year Growth for EmblemHealth

People-Based Marketing Delivers Year-over-Year Growth for EmblemHealth

Using an online and offline media mix informed by data and analytics, EmblemHealth maximized return during the critical open enrollment period.

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Our multimedia and multi-product loan program substantially improved ROI

Household Loan Engine

A major bank substantially improved marketing ROI with product-level response models and a value-based arbitration engine.

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We used Search to drive bank account signups, exceeding acquisition goals by 48%.

Better Tracking Increases Sales Efficiency

We used Search to drive bank account signups, exceeding acquisition goals by 48%.

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We increased site engagement for a major insurance company

A Digital Experience That Delivers

We helped a major life insurance company through rebranding with a data-based strategy that increased site engagement dramatically.

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Working with long-time corporate partner is a win-win

Canine Companions' Record-Setting Online Campaign

A cause marketing partnership helped yield a record-setting amount of digital revenue and brought first-time donors to Canine Companions.

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