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Our Work - Performance Media & Digital Advertising

Highlighted Work

UGG Rewards: Getting to Know Your Customers through Engagement

UGG Rewards has experienced across-the-board increases in all KPIs for members, including average order value, frequency of engagement and sales frequency.

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Dynamic Amazon Bidding Strategy Drives Tremendous Growth for Retailer

Our client was new to Amazon Sponsored Products, only having tested the platform for a three-week stint prior to coming to Merkle.

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Dynamic Amazon Bidding Strategy Drives Tremendous Growth for Retailer

Dynamic Amazon Bidding Strategy Drives Tremendous Growth for Retailer

Our client was new to Amazon Sponsored Products, only having tested the platform for a three-week stint prior to coming to Merkle.

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1-800-FLOWERS.com, Inc.: Getting to Know Your Customers Across Multiple Brands

1-800-FLOWERS.com, Inc.: Getting to Know Your Customers Across Multiple Brands

CRM and campaign data integration is helping 1-800-FLOWERS better track lifetime customer value by measuring revenue per member, member activity, frequency of engagement, cross-brand shopping

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Targeted, personalized messaging helped a tech manufacturer increase ROI

Leading Tech Manufacturer Increases E-Commerce Revenue and ROI through Targeted, Dynamic, and Personalized Offers

We helped a leading tech manufacturer streamline operations and deliver highly relevant and timely emails.

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Sweetwater: Accelerating Revenue Growth with Account Restructure

Sweetwater: Accelerating Revenue Growth with Account Restructure

With an already mature account, we accelerated SEM revenue growth to 31% by revamping campaign and ad group structure.

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Eastwood: Driving Brand Searches and Incremental Sales with Video

Eastwood: Driving Brand Searches and Incremental Sales with Video

We helped create a 220% lift in brand searches and a 1,300% lift in product searches with video content campaign.
 

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A Veterans Day effort for USAA drove tremendous results

USAA Encourages Military Appreciation

Learn how USAA used powerful creative content and social platforms to reach all-new demographics with a Veterans Day-themed campaign.

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People-based Marketing Increases HCP Engagement and Marketing Impact

People-Based Marketing Increases HCP Engagement and Marketing Impact

With health care professionals relying on an increasing number of non-personal promotional channels, we have a unique approach to HCP marketing.

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People-based Marketing Delivers Year-over-Year Growth for EmblemHealth

People-Based Marketing Delivers Year-over-Year Growth for EmblemHealth

Using an online and offline media mix informed by data and analytics, EmblemHealth maximized return during the critical open enrollment period.

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Increasing JetBlue Bookings with Paid Search

Increasing JetBlue Bookings with Paid Search

We helped JetBlue increase the revenue of its Getaways program with expanded keyword coverage and tailored ad copy and landing pages.

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Biopharmaceutical Firm Develops Truly Personalized Experiences

Biopharmaceutical Firm Develops Truly Personalized Experiences

A global biopharmaceutical personalized its site UX, developing approaches to communicate and interact with patients who were interested in learning more about their condition.

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Arthritis Foundation Increases Net Revenue

Arthritis Foundation Increases Net Revenue

With Arthritis Foundation looking for all opportunities to cut unnecessary costs, we developed a unique solution to help them stop paying for duplicate names.

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Exclusive Resorts Website Redesign

Exclusive Resorts Website Redesign

We built and launched a new responsive site on time and on budget, generating an increase in digital leads and decreases in cost per lead.

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