Plow & Hearth wanted to connect with customers no matter where they were in their customer journey, and worked with Merkle to create a program that used a welcome lightbox to help acquire new email addresses. Their program also consisted of triggered cart and browse emails to engage customers who were actively perusing the Plow & Hearth website. Merkury's proprietary Shopping Elsewhere™ email trigger was implemented to re-engage customers who were starting to lose touch with the brand.
Plow & Hearth provided a target universe of at-risk customers and also applied the Shopping Elsewhere™ proprietary logic to send emails to these customers when they were active online. Not only was the email delivered at the right time, the email also contained a tailored offer to grab their attention.
Merkury's ability to harness and interpret data enabled Plow & Hearth to take engagement to the next level. With its advanced website visitor identification capabilities, Merkury has linked more website visits to people, enabling the capture of person-based data. This allows the client to interact with shoppers in a meaningful way.