All Work - Retail & Consumer Goods
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tarte™ Cosmetics' Triumphant Holiday 2018
Both traffic and revenue increased across markets while CPCs decreased, therefore achieving the objectives of increasing site volume metrics YoY from the 2017 holiday period in a more efficie
Large Mattress Manufacturer Gets an Amazon Store Makeover Through Google
With few performance insights, trackable performance goals were limited to increasing CTR, keeping CPCs low, and maximizing traffic within monthly budgets.
Canon Integrates Marketing Database with Google Cloud Platform to Gain Single View of Customers
Canon redesigned its entire B2C strategy and developed a 360-degree view of the customer, generating insights, and setting up marketing channels for meaningful interaction with customers
Beverage Brand Speeds Up Event Stream Analysis
A large beverage retailer used the Rapid Audience Layer (RAL) solution to break down data siloes and better understand the customer experience.
UGG Rewards: Getting to Know Your Customers through Engagement
UGG Rewards has experienced across-the-board increases in all KPIs for members, including average order value, frequency of engagement and sales frequency.
Dynamic Amazon Bidding Strategy Drives Tremendous Growth for Retailer
Our client was new to Amazon Sponsored Products, only having tested the platform for a three-week stint prior to coming to Merkle.
1-800-FLOWERS.com, Inc.: Getting to Know Your Customers Across Multiple Brands
CRM and campaign data integration is helping 1-800-FLOWERS better track lifetime customer value by measuring revenue per member, member activity, frequency of engagement, cross-brand shopping
Global Entertainment Company Cross-sells to Most Valuable Customers
We helped an international entertainment manufacturer looking to create a multi-phased set of programs that expanded and transformed their current digital marketing capabilities.
An Enterprise-Wide Analytics Solution for a Multi-Billion-Dollar Global Retailer
Merkle launched an enterprise-wide analytics solution for a multi-billion-dollar, global retailer with operations in eight countries.
Sweetwater: Accelerating Revenue Growth with Account Restructure
With an already mature account, we accelerated SEM revenue growth to 31% by revamping campaign and ad group structure.
Eastwood: Driving Brand Searches and Incremental Sales with Video
We helped create a 220% lift in brand searches and a 1,300% lift in product searches with video content campaign.
Big-Box Retailer Saves in Analytics Costs
One of the world's largest retailers saved $1M in analytics costs by transitioning to an enterprise Adobe platform that reduced the time needed to generate reports.