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Our Work - Search Engine Marketing (PPC)

Highlighted Work

Dynamic Amazon Bidding Strategy Drives Tremendous Growth for Retailer

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Data Integration, Organisational Restructuring Transforms Aviva

Data integration and organisational restructuring has helped to transform a 300-year-old global financial services company rooted in heritage, into a customer-led, agile organisation delivering phe

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All Work - Search Engine Marketing (PPC)

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Search Engine Marketing (PPC)
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Sweetwater: Accelerating Revenue Growth with Account Restructure

Sweetwater: Accelerating Revenue Growth with Account Restructure

With an already mature account, we accelerated SEM revenue growth to 31% by revamping campaign and ad group structure.

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Eastwood: Driving Brand Searches and Incremental Sales with Video

Eastwood: Driving Brand Searches and Incremental Sales with Video

We helped create a 220% lift in brand searches and a 1,300% lift in product searches with video content campaign.
 

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People-based Marketing Delivers Year-over-Year Growth for EmblemHealth

People-Based Marketing Delivers Year-over-Year Growth for EmblemHealth

Using an online and offline media mix informed by data and analytics, EmblemHealth maximized return during the critical open enrollment period.

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Exclusive Resorts Website Redesign

Exclusive Resorts Website Redesign

We built and launched a new responsive site on time and on budget, generating an increase in digital leads and decreases in cost per lead.

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We identified and validated niche audiences for a top credit-card issuer

Cards and Population Expansion

A top credit card issuer used targeting and segment-specific creative to expand its pool of prospects.

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Details on a digital acquisition and innovation program for a top-three U.S. card issuer

Card Search

We helped a top-three card issuer jumpstart its lagging specialty card programs with a search acquisition structure aligned to where consumers were in the purchase funnel.

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Search improvement for a pharma brand continues after 12 months

Search Improvement Continues after 12 Months

Using industry-leading best practices, a top-five pharmaceutical company used SEO and SEM to increase qualified leads while reducing costs.

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Integrated CRM and Digital Media Drive Customer Acquisition

Integrated CRM and Digital Media Drive Customer Acquisition

A leading telecommunications company increased conversion rates among high-value customers with segmenting and landing page personalization.

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International Strategy Playbooks Lead to Global Search Revenue Growth

International Strategy Playbooks Lead to Global Search Revenue Growth

We developed country-specific playbooks with key considerations for a major retailer to improve the client's ability to execute regionally.

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We used Search to drive bank account signups, exceeding acquisition goals by 48%.

Better Tracking Increases Sales Efficiency

We used Search to drive bank account signups, exceeding acquisition goals by 48%.

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We increased site engagement for a major insurance company

A Digital Experience That Delivers

We helped a major life insurance company through rebranding with a data-based strategy that increased site engagement dramatically.

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