Recognizing Merkury's superiority in the industry for identifying website visitors, Title Nine signed up for Merkury's Abandoned Cart and Abandoned Browse triggered email programs.
Merkury now identifies Title Nine website visitors by email addresses, including many who have not yet opted in to its email program. When visitors leave the site without making a purchase, opt-ins and others with permission to receive email through the Merkury Data Network™ receive a triggered email campaign with personalized content and offers. Merkury also helps Title Nine optimize email results by testing static creative vs. dynamic creative, static vs. dynamic subject lines, timing, and number of touches, that impact email open rates and conversions.
Title Nine retained Merkle to expand the reach of its email programs by acquiring more opt-ins. Merkury's Customer Acquisition program now automatically displays a sign-up lightbox to website visitors who are not already on Title Nine’s email list, triggering a welcome email campaign when they sign up.
Merkle tailored the Customer Acquisition program to further meet Title Nine’s needs through POS for retail stores and events email. Overall, they increased personalized email campaign revenue by 200%, by making its marketing personal.