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Top Retailer Gets A Global CMS With Adobe Experience Manager

Millions in licensing costs saved. A dramatic increase global launches. All delivered to an audience 2.5 million.

Challenge:

  • The client wanted to address its challenges with over 2.5 million associates being unable to locate relevant content on its existing internal web portal. This global enterprise wanted to create a next-generation associate experience portal by making it highly personalized and effective  with its search functionality.  
  • Its associate portal infrastructure needed to support a global enterprise ecosystem spanning multiple countries.
  • The overall goal was to deliver personalized and relevant content to associates and remove the friction that they were feeling while in search of tools for job efficiency.

Approach:

Merkle worked closely with the client and conducted an assessment through detailed discovery, creating a high-performing, flexible, and scalable solution that aligned with customer’s goals/requirements:

  • A global self-service website creation tool similar to Square Space, Weebly, and Wix
  • A platform that supported the creation of multiple language sites including real-time language translation capabilities
  • Deliver highly personalized content to associates from any approved device.
  • Implementation of a unique, global analytics strategy for insights
  • Cloud-powered, global platform on Azure
  • Modernized user experience and interface for site visitors
  • Federated search experience leveraging SOLR
  • High performance platform supporting 2.5+ million authenticated daily users

Results:

$8M+

In licensing cost savings for the retailer by consolidating on AEM

90%

Increase in successful AEM launches globally

Keys to success:

Implementing Adobe Experience Manager as the CMS to deliver personalized content to 2.5+ million associates daily. Developing an amazing search experience across the retailer’s digital properties.
Creating global, scalable infrastructure for the retailer’s complete digital enterprise.
Integrating with SSO and other numerous third-party APIs.

Discover how we did it. Contact us today.