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Our Work - US / Global

Highlighted Work

Large Mattress Manufacturer Gets an Amazon Store Makeover Through Google

With few performance insights, trackable performance goals were limited to increasing CTR, keeping CPCs low, and maximizing traffic within monthly budgets.

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Beverage Brand Speeds Up Event Stream Analysis

A large beverage retailer used the Rapid Audience Layer (RAL) solution to break down data siloes and better understand the customer experience.

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Sweetwater: Accelerating Revenue Growth with Account Restructure

Sweetwater: Accelerating Revenue Growth with Account Restructure

With an already mature account, we accelerated SEM revenue growth to 31% by revamping campaign and ad group structure.

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Eastwood: Driving Brand Searches and Incremental Sales with Video

Eastwood: Driving Brand Searches and Incremental Sales with Video

We helped create a 220% lift in brand searches and a 1,300% lift in product searches with video content campaign.
 

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People-based Marketing Increases HCP Engagement and Marketing Impact

People-Based Marketing Increases HCP Engagement and Marketing Impact

With health care professionals relying on an increasing number of non-personal promotional channels, we have a unique approach to HCP marketing.

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People-based Marketing Delivers Year-over-Year Growth for EmblemHealth

People-Based Marketing Delivers Year-over-Year Growth for EmblemHealth

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A big-box retailer partners with Merkle and Adobe to save $1M in costs

Big-Box Retailer Saves in Analytics Costs

One of the world's largest retailers saved $1M in analytics costs by transitioning to an enterprise Adobe platform that reduced the time needed to generate reports.

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Best-in-Class CRM with Merkle and Adobe

Best-in-Class CRM with Adobe

We helped a global family entertainment company transition to a holistic CRM solution, enabling advanced campaign reporting and crucial business intelligence.

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Increasing JetBlue Bookings with Paid Search

Increasing JetBlue Bookings with Paid Search

We helped JetBlue increase the revenue of its Getaways program with expanded keyword coverage and tailored ad copy and landing pages.

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Biopharmaceutical Firm Develops Truly Personalized Experiences

Biopharmaceutical Firm Develops Truly Personalized Experiences

A global biopharmaceutical personalized its site UX, developing approaches to communicate and interact with patients who were interested in learning more about their condition.

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Exclusive Resorts Website Redesign

Exclusive Resorts Website Redesign

We built and launched a new responsive site on time and on budget, generating an increase in digital leads and decreases in cost per lead.

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We identified and validated niche audiences for a top credit-card issuer

Cards and Population Expansion

A top credit card issuer used targeting and segment-specific creative to expand its pool of prospects.

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