Visitor Identification Platform Engages Shoppers & Drives Sales
A window into who was visiting its website helped Smith & Noble boost its customer acquisition program.
Smith & Noble is a custom window treatment company that’s been selling direct for over twenty-five years. As a catalog marketer that now relies heavily on its website as a storefront, converting website traffic into sales is essential. But with only about three percent of daily visitors making a purchase, the company was falling short of its sales goals.