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tarte™ Cosmetics' Triumphant Holiday 2018
Both traffic and revenue increased across markets while CPCs decreased, therefore achieving the objectives of increasing site volume metrics YoY from the 2017 holiday period in a more efficie
Samsung Drives Purchase and Engagement Across B2B and B2C ecosystems
Large Mattress Manufacturer Gets an Amazon Store Makeover Through Google
With few performance insights, trackable performance goals were limited to increasing CTR, keeping CPCs low, and maximizing traffic within monthly budgets.
Canon Integrates Marketing Database with Google Cloud Platform to Gain Single View of Customers
Canon redesigned its entire B2C strategy and developed a 360-degree view of the customer, generating insights, and setting up marketing channels for meaningful interaction with customers
Beverage Brand Speeds Up Event Stream Analysis
A large beverage retailer used the Rapid Audience Layer (RAL) solution to break down data siloes and better understand the customer experience.
UGG Rewards: Getting to Know Your Customers through Engagement
UGG Rewards has experienced across-the-board increases in all KPIs for members, including average order value, frequency of engagement and sales frequency.
Dynamic Amazon Bidding Strategy Drives Tremendous Growth for Retailer
Our client was new to Amazon Sponsored Products, only having tested the platform for a three-week stint prior to coming to Merkle.
Data Integration, Organizational Restructuring Transforms Aviva
Data integration and organizational restructuring has helped to transform a 300-year-old global financial services company rooted in heritage, into a customer-led, agile organization delivering phe
1-800-FLOWERS.com, Inc.: Getting to Know Your Customers Across Multiple Brands
CRM and campaign data integration is helping 1-800-FLOWERS better track lifetime customer value by measuring revenue per member, member activity, frequency of engagement, cross-brand shopping
Global Entertainment Company Cross-sells to Most Valuable Customers
We helped an international entertainment manufacturer looking to create a multi-phased set of programs that expanded and transformed their current digital marketing capabilities.
Transforming the Digital Experience for a Global Insurance Company
Merkle leveraged Adobe Marketing Cloud to transform the digital experience for a global insurance company with 33 million customers in 16 countries.
A Family Entertainment Company Goes from Local to International
Merkle delivered a best-in class CRM solution for a family entertainment company attracting 30 million people across the globe.