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Customer Data and Decisioning Technology Drives B2B Sales for a Paint Retailer
A holistic view of customers painted a new picture for sales reps, who began tailoring the types of interactions they had with their contacts.
TV Network Launches New SVOD Service with Targeted Media
The subscribers came streaming in once an audience strategy was established. That drove a more efficient media plan and meant creative needs could be scaled to meet the launch of a new service.
The Body Shop Uses Snapchat to Scale Prospecting Audiences
Targeting, execution, reporting, and optimization left a cosmetics giant awash in high-quality prospects at an efficient cost.
Marriott Promotes New Mobile App, Drives Downloads, and Increases Engagement
A redesigned app helped Rewards members feel right at home on the road, decreasing stress about travel and driving revenue.