Large Mattress Manufacturer Gets an Amazon Store Makeover Through Google
With few performance insights, trackable performance goals were limited to increasing CTR, keeping CPCs low, and maximizing traffic within monthly budgets.
Beverage Brand Speeds Up Event Stream Analysis
A large beverage retailer used the Rapid Audience Layer (RAL) solution to break down data siloes and better understand the customer experience.
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Cards and Population Expansion
A top credit card issuer used targeting and segment-specific creative to expand its pool of prospects.
We helped a top-three card issuer jumpstart its lagging specialty card programs with a search acquisition structure aligned to where consumers were in the purchase funnel.
Household Loan Engine
A major bank substantially improved marketing ROI with product-level response models and a value-based arbitration engine.
Day Parting in Facebook Increases Efficiency
Day parting and Facebook lookalike audience modeling helped an insurance company boost applications and reduce cost per acquisition.
Lifecycle and Value-Based Segmentation
Robust lifecycle models helped a global cruise company reduce the purchase cycle by an average of 12%.
Member Lookup Portal Improves Customer Experience
Search Improvement Continues after 12 Months
Using industry-leading best practices, a top-five pharmaceutical company used SEO and SEM to increase qualified leads while reducing costs.
Integrated CRM and Digital Media Drive Customer Acquisition
A leading telecommunications company increased conversion rates among high-value customers with segmenting and landing page personalization.
International Strategy Playbooks Lead to Global Search Revenue Growth
We developed country-specific playbooks with key considerations for a major retailer to improve the client's ability to execute regionally.
Better Tracking Increases Sales Efficiency
We used Search to drive bank account signups, exceeding acquisition goals by 48%.
Onboarding Emails and Lifecycle Management Increase Customers’ Lifetime Value Potential
An email program customized to first-time online purchasers helped a retail clothing brand reduce low retention rates among new buyers.
A Digital Experience That Delivers
We helped a major life insurance company through rebranding with a data-based strategy that increased site engagement dramatically.