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Customer Data and Decisioning Technology Drives B2B Sales for a Paint Retailer
A holistic view of customers painted a new picture for sales reps, who began tailoring the types of interactions they had with their contacts.
TV Network Launches New SVOD Service with Targeted Media
The subscribers came streaming in once an audience strategy was established. That drove a more efficient media plan and meant creative needs could be scaled to meet the launch of a new service.