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Our Work

Highlighted Work

UGG Rewards: Getting to Know Your Customers through Engagement

UGG Rewards has experienced across-the-board increases in all KPIs for members, including average order value, frequency of engagement and sales frequency.

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Dynamic Amazon Bidding Strategy Drives Tremendous Growth for Retailer

Our client was new to Amazon Sponsored Products, only having tested the platform for a three-week stint prior to coming to Merkle.

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Our multimedia and multi-product loan program substantially improved ROI

Household Loan Engine

A major bank substantially improved marketing ROI with product-level response models and a value-based arbitration engine.

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Day Parting in Facebook Increases Efficiency

Day Parting in Facebook Increases Efficiency

Day parting and Facebook lookalike audience modeling helped an insurance company boost applications and reduce cost per acquisition.

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Lifecycle- and value-based segmentation for a global cruise line

Lifecycle and Value-Based Segmentation

Robust lifecycle models helped a global cruise company reduce the purchase cycle by an average of 12%.

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Search improvement for a pharma brand continues after 12 months

Search Improvement Continues after 12 Months

Using industry-leading best practices, a top-five pharmaceutical company used SEO and SEM to increase qualified leads while reducing costs.

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Integrated CRM and Digital Media Drive Customer Acquisition

Integrated CRM and Digital Media Drive Customer Acquisition

A leading telecommunications company increased conversion rates among high-value customers with segmenting and landing page personalization.

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International Strategy Playbooks Lead to Global Search Revenue Growth

International Strategy Playbooks Lead to Global Search Revenue Growth

We developed country-specific playbooks with key considerations for a major retailer to improve the client's ability to execute regionally.

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We used Search to drive bank account signups, exceeding acquisition goals by 48%.

Better Tracking Increases Sales Efficiency

We used Search to drive bank account signups, exceeding acquisition goals by 48%.

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Onboarding Emails and Lifecycle Management Increase Customers’ Lifetime Value Potential

Onboarding Emails and Lifecycle Management Increase Customers’ Lifetime Value Potential

An email program customized to first-time online purchasers helped a retail clothing brand reduce low retention rates among new buyers.

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We increased site engagement for a major insurance company

A Digital Experience That Delivers

We helped a major life insurance company through rebranding with a data-based strategy that increased site engagement dramatically.

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Going from a two-site solution, to Responsive Design in under 12 Weeks with 1-800 Contacts

Responsive Design with 1-800 Contacts in Under 12 Weeks

After careful analysis of 1-800 Contacts analytics and data, we designed a responsive experience that delivered conversions and easier maintenance for.

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Increasing mobile conversion rates for a world-famous theme park

World Famous Theme Park

We helped a theme park create a mobile-optimized version of their ticket purchase flow, increasing conversion rates and decreasing page weight.

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