UGG Rewards: Getting to Know Your Customers through Engagement
UGG Rewards has experienced across-the-board increases in all KPIs for members, including average order value, frequency of engagement and sales frequency.
Dynamic Amazon Bidding Strategy Drives Tremendous Growth for Retailer
Our client was new to Amazon Sponsored Products, only having tested the platform for a three-week stint prior to coming to Merkle.
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Household Loan Engine
A major bank substantially improved marketing ROI with product-level response models and a value-based arbitration engine.
Day Parting in Facebook Increases Efficiency
Day parting and Facebook lookalike audience modeling helped an insurance company boost applications and reduce cost per acquisition.
Lifecycle and Value-Based Segmentation
Robust lifecycle models helped a global cruise company reduce the purchase cycle by an average of 12%.
Member Lookup Portal Improves Customer Experience
Search Improvement Continues after 12 Months
Using industry-leading best practices, a top-five pharmaceutical company used SEO and SEM to increase qualified leads while reducing costs.
Integrated CRM and Digital Media Drive Customer Acquisition
A leading telecommunications company increased conversion rates among high-value customers with segmenting and landing page personalization.
International Strategy Playbooks Lead to Global Search Revenue Growth
We developed country-specific playbooks with key considerations for a major retailer to improve the client's ability to execute regionally.
Better Tracking Increases Sales Efficiency
We used Search to drive bank account signups, exceeding acquisition goals by 48%.
Onboarding Emails and Lifecycle Management Increase Customers’ Lifetime Value Potential
An email program customized to first-time online purchasers helped a retail clothing brand reduce low retention rates among new buyers.
A Digital Experience That Delivers
We helped a major life insurance company through rebranding with a data-based strategy that increased site engagement dramatically.
Responsive Design with 1-800 Contacts in Under 12 Weeks
After careful analysis of 1-800 Contacts analytics and data, we designed a responsive experience that delivered conversions and easier maintenance for.
World Famous Theme Park
We helped a theme park create a mobile-optimized version of their ticket purchase flow, increasing conversion rates and decreasing page weight.