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Our Work

Highlighted Work

How The Times is driving customer value, increasing engagement and reducing churn

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People-based Marketing Delivers Year-over-Year Growth for EmblemHealth

People-Based Marketing Delivers Year-over-Year Growth for EmblemHealth

Using an online and offline media mix informed by data and analytics, EmblemHealth maximized return during the critical open enrollment period.

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A big-box retailer partners with Merkle and Adobe to save $1M in costs

Big-Box Retailer Saves in Analytics Costs

One of the world's largest retailers saved $1M in analytics costs by transitioning to an enterprise Adobe platform that reduced the time needed to generate reports.

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Best-in-Class CRM with Merkle and Adobe

Best-in-Class CRM with Adobe

We helped a global family entertainment company transition to a holistic CRM solution, enabling advanced campaign reporting and crucial business intelligence.

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Increasing JetBlue Bookings with Paid Search

Increasing JetBlue Bookings with Paid Search

We helped JetBlue increase the revenue of its Getaways program with expanded keyword coverage and tailored ad copy and landing pages.

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Biopharmaceutical Firm Develops Truly Personalized Experiences

Biopharmaceutical Firm Develops Truly Personalized Experiences

A global biopharmaceutical personalized its site UX, developing approaches to communicate and interact with patients who were interested in learning more about their condition.

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Arthritis Foundation Increases Net Revenue

Arthritis Foundation Increases Net Revenue

With Arthritis Foundation looking for all opportunities to cut unnecessary costs, we developed a unique solution to help them stop paying for duplicate names.

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Exclusive Resorts Website Redesign

Exclusive Resorts Website Redesign

We built and launched a new responsive site on time and on budget, generating an increase in digital leads and decreases in cost per lead.

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We identified and validated niche audiences for a top credit-card issuer

Cards and Population Expansion

A top credit card issuer used targeting and segment-specific creative to expand its pool of prospects.

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Our multimedia and multi-product loan program substantially improved ROI

Household Loan Engine

A major bank substantially improved marketing ROI with product-level response models and a value-based arbitration engine.

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International Strategy Playbooks Lead to Global Search Revenue Growth

International Strategy Playbooks Lead to Global Search Revenue Growth

We developed country-specific playbooks with key considerations for a major retailer to improve the client's ability to execute regionally.

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We used Search to drive bank account signups, exceeding acquisition goals by 48%.

Better Tracking Increases Sales Efficiency

We used Search to drive bank account signups, exceeding acquisition goals by 48%.

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Onboarding Emails and Lifecycle Management Increase Customers’ Lifetime Value Potential

Onboarding Emails and Lifecycle Management Increase Customers’ Lifetime Value Potential

An email program customized to first-time online purchasers helped a retail clothing brand reduce low retention rates among new buyers.

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