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Onboarding Emails and Lifecycle Management Increase Customers’ Lifetime Value Potential

Onboarding Emails and Lifecycle Management Increase Customers’ Lifetime Value Potential

An email program customized to first-time online purchasers helped a retail clothing brand reduce low retention rates among new buyers.

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Ensuring Growth after the Rx-to-OTC Conversion

Ensuring Growth after the Rx-to-OTC Conversion

A top 10 pharmaceutical company saw big gains with a promotion plan that tailored both messaging and information delivery preferences for a new product launch.

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Customer driven portfolio optimization

Customer Driven Portfolio Optimization

A top 10 pharmaceutical company reworked its approach from brand- to customer-focused.

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