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Royal Caribbean Drives Engagement and Rewards Exploration Via Interactive Ship Tour Engagement Hub
Users loved the chance to explore a new vessel virtually, and it translated to a lift in new customers.
Cisco Webex Paid Search Program Pays Off
The results came through loud and clear after gaps in keyword coverage were identified and best practices were implemented to reduce spend and increase cost per acquisition.
Leading Cancer Nonprofit Boosts Brand Awareness
A best-in-class media plan, including video efforts on Facebook, helped generate hundreds of thousands of new prospects.
tarte™ Cosmetics' Triumphant Holiday 2018
Both traffic and revenue increased across markets while CPCs decreased, therefore achieving the objectives of increasing site volume metrics YoY from the 2017 holiday period in a more efficie
Samsung Drives Purchase and Engagement Across B2B and B2C Ecosystems
Compelling incentives supported by data-driven decision-making drove increases in revenue, device activation, and app usage and frequency.
Large Mattress Manufacturer Gets an Amazon Store Makeover Through Google
With few performance insights, trackable performance goals were limited to increasing CTR, keeping CPCs low, and maximizing traffic within monthly budgets.
Canon Integrates Marketing Database with Google Cloud Platform to Gain Single View of Customers
Canon redesigned its entire B2C strategy and developed a 360-degree view of the customer, generating insights, and setting up marketing channels for meaningful interaction with customers
Beverage Brand Speeds Up Event Stream Analysis
A large beverage retailer used the Rapid Audience Layer (RAL) solution to break down data siloes and better understand the customer experience.
UGG Rewards: Getting to Know Your Customers through Engagement
UGG Rewards has experienced across-the-board increases in all KPIs for members, including average order value, frequency of engagement and sales frequency.
Dynamic Amazon Bidding Strategy Drives Tremendous Growth for Retailer
Our client was new to Amazon Sponsored Products, only having tested the platform for a three-week stint prior to coming to Merkle.
Data Integration, Organizational Restructuring Transforms Aviva
Data integration and organizational restructuring has helped to transform a 300-year-old global financial services company rooted in heritage, into a customer-led, agile organization delivering phe