With few performance insights, trackable performance goals were limited to increasing CTR, keeping CPCs low, and maximizing traffic within monthly budgets.

Canon redesigned its entire B2C strategy and developed a 360-degree view of the customer, generating insights, and setting up marketing channels for meaningful interaction with customers

A large beverage retailer used the Rapid Audience Layer (RAL) solution to break down data siloes and better understand the customer experience.

UGG Rewards has experienced across-the-board increases in all KPIs for members, including average order value, frequency of engagement and sales frequency.

Our client was new to Amazon Sponsored Products, only having tested the platform for a three-week stint prior to coming to Merkle.

Data integration and organizational restructuring has helped to transform a 300-year-old global financial services company rooted in heritage, into a customer-led, agile organization delivering phe

CRM and campaign data integration is helping 1-800-FLOWERS better track lifetime customer value by measuring revenue per member, member activity, frequency of engagement, cross-brand shopping

We helped an international entertainment manufacturer looking to create a multi-phased set of programs that expanded and transformed their current digital marketing capabilities.

Merkle leveraged Adobe Marketing Cloud to transform the digital experience for a global insurance company with 33 million customers in 16 countries.

Merkle delivered a best-in class CRM solution for a family entertainment company attracting 30 million people across the globe.

Merkle launched an enterprise-wide analytics solution for a multi-billion-dollar, global retailer with operations in eight countries.

Using Adobe Experience Manager, we helped build a flexible CMS that allowed individual locations to customize site content while maintaining brand identity across the family of sites.