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The Hybrid Services Approach
One of the most significant shifts in the business landscape over recent years has been the move to in-house marketing – bringing agency services inside the organization.
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Customer Engagement Report
It's about time we shared our insights. After over 30 years of being entrenched in our clients’ CRM aspirations and achievements, there’s certainly no pretending that customer engagement is easy.
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The Amazon Effect Ramps Up Competition for Personalized Health
With the announcement of Amazon Care last week, coupled with the e-commerce giant’s initial foray into the health landscape with Haven, Amazon is making good on its intent to permanently disrupt the health landscape in America.
Making Sense of the 5 Major Holding Companies’ Data Offerings
Are You Making The 3 Common Adobe Experience Manager Mistakes?
Here are three common Adobe Experience Manager pitfalls to avoid so you can deliver a better experience for your customers and work more effectively for your brand.
Experiences Matter: Digital Trends For Nonprofit Marketers
It’s no secret that today’s customers need an engaging and personal experience to capture their attention. So, what does this mean for nonprofits? The answer: everything.
Email Is The Key To Advertising: Merkle’s Leger
Small Business: Email is still a marketer's best friend
When Talking to a Person, Identity Is the Competitive Advantage You Need
In the age of customer experience, marketers are scrambling to inspire meaningful interactions within every customer exchange. How can you have a personal dialogue if you only think you know who you’re talking to?
