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As the impact of the coronavirus (COVID-19) pandemic continues to grow, we want to take a moment to assure you of a few things:

  • First, the experience of working with the Merkle team and systems will remain consistent and uninterrupted.
  • Second, we're already looking ahead. Merkle strategists and experts from across the business are working diligently to guide brands through this challenging time – including what marketers should be thinking about now, in the near term, and beyond to not only weather this storm, but also to prepare for continued momentum and growth in our new reality.

Below is an assortment of resources to help businesses address the situation as it unfolds. Whether you're looking for insights and research or blog posts and articles that cut across all sectors of the economy, we'll be keeping this page up to date with our latest thinking.

Insights & Research

 

The dizzying pace of COVID-19 news, and all its implications for brands, is overwhelming. We're here to help make sense of it all.

Our COVID-19 roundup pulls together key news and emerging trends and pairs it with our insights, arming marketers with vital information they will need to navigate this unprecedented time. Below that, you can also find industry-specific research and insights.

 

media

Media & Entertainment

travel

Travel & Hospitality

health

Health

insurance

Insurance

nonprofit

Nonprofit

retail

Retail & CPG

tech

Tech

wealth

FiServ

icon

Wealth Management

auto and mobility icon

Auto & Mobility

icon

B2B

Start planning your COVID-19 rebound with our interactive dashboards

Which communities are ready to begin spending? And what data do you need to steer your business toward opportunity? We can help you answer the burning questions every marketer is asking right now.

Our COVID-19 interactive dashboards combine county-level medical and health care coverage data with Google Mobility and consumer spend data to help guide an appropriate engagement strategy.

 

B2B

 

COVID-19: Resilience & Business Continuity – Almost 3 in 5 Businesses Admit They Could Have Done “Much More” To Prepare

Read Now

Insights Inside #2: Bringing Your Brand To Life Through Culture w/ Theo Kroese (Moving As One)

Listen Now

Diana Stewart, President of EnvirOx, on Cleaning Best Practices and the Role of Marketing During COVID-19

Listen Now

 

Lorraine Martin, CEO, NSC on Navigating the COVID-19 Crisis

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Zoom Zoom: Video Conferencing Dominates Search During COVID-19, Merkle Says

Read Now

 

All-Weather Marketing Part 1: The business case for advertising in a downturn

Read Now

 

 

Have questions, concerns or need further guidance?