How do marketers feel about their platforms these days?
This edition of the Customer Engagement Report explores the “modern platform” through the lens of delivering engaging customer experiences. Considering everything from real-time data versus relevant-time data application challenges, down to the tools needed to upgrade capabilities, marketers weighed in about how their platforms are working for them and where they are seeing gaps. Our research revealed that most are happy with their current platform but may not be seeing the full potential from it.
Featured This Quarter
say their current martech enables omni-channel experiences
say their current platform is delivering the expected ROI
prefer a custom-built platform
We surveyed more than 400 marketers at major North American and UK brands, spanning several industries, about their priorities for investing in marketing technology platforms. Get context and analysis for these findings and much more in the report.
Data-Driven Experiences: Relevant Time Versus Real Time
Platform First, Not Platform Only: Growing Platform Usage to Enhance Your Capabilities and Returns
Featured Case Studies
A national paint retailer developed a modern marketing platform, including a 360-degree view of the customer, complete with rich third-party data appended. The platform included a customer database that tracked both B2B and B2C engagements with the brand including transactional, digital, and personal contacts, both inbound and outbound.
A national bank leveraged real-time decisioning, orchestrated in an omni-channel environment, to build a complex set of customer interactions over time and touchpoints.