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Customer Engagement Report

Customer Engagement Report

How are marketers adapting?

Within our climate of unprecedented business disruption and uncertainty, what are marketers doing to change gears, and how are they organizing their operations to become more resilient? Could there be a silver lining in this disruption that will drive better experiences?

The Q2 2020 report dives deep into the principles of agile marketing and looks at how recent privacy regulations (CCPA) are having a positive impact on customer engagement.

Featured This Quarter


85 %
plan to increase agile adoption
67 %
see positive impact from privacy regulations (CCPA) IT
41 %
of marketers use 1st and 3rd party data for personalization
40 %
of respondents concerned with accurate inventory of customer data


We surveyed more than 400 marketers at major North American and UK brands, spanning several industries, about their priorities for customer engagement. Get context and analysis for these findings and much more in the report.


  • 6 Core principles to succeed with agile marketing
  • Consumer privacy regulations put marketers on path towards better personalization

Featured Case Studies

A subscription-based automotive services provider achieved significant improvement in efficiencies and, more importantly, now has a team that works together and has visibility into progress.

Global insurance company, Aviva transforms its business with data integration and agile organizational restructuring.