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Digital Bowl Report

The Digital Bowl Report returns for Super Bowl LII

The Super Bowl is one of the most high-profile marketing opportunities of the year, yet many official sponsors fail to maximize their investments with digital support like online content and ads. Some even lose visibility in search and social to savvy competitors that pick up interested second screen searchers during the game.

In this report, we evaluate how well advertisers supported their Super Bowl ad campaign across the main digital channels — social media, paid search, SEO, and digital media.

Top brands featured in this year's report include: Budweiser, TurboTax, Avocados from Mexico, Bud Light, Groupon, Stella Artois, Pringles, Doritos, Mountain Dew, Pepsi, and more.

Highlights from 2018

  • How Super Bowl advertisers performed across key digital channels: paid search, SEO, digital media, and social
  • Where the top 10 advertisers ranked in each of the four categories
  • What criteria we use to evaluate each brand's performance

The Top Three Brands

Avocados from Mexico

Budweiser

Groupon

As for the winner of the 2018 Digital Bowl ... complete the form on this page to find out who took home the big prize!

Digital Bowl Post-Game Report

Merkle’s annual Digital Bowl Report evaluates how well Super Bowl advertisers supported their ad campaigns across the main digital channels — social media, paid search, SEO, and digital media/display.

About the Digital Bowl Report

The Super Bowl is one of the most high-profile (and expensive!) marketing opportunities of the year, yet many official sponsors fail to maximize their investments with digital support like online content and ads. Some even lose visibility in search and social to savvy competitors that pick up interested second screen searchers during the game.

In this report, we evaluate how well advertisers supported their Super Bowl ad campaign across the main digital channels — social media, paid search, SEO, and digital media/display.

Past Editions of the Digital Bowl Report

Digital Bowl Report 2018

Digital Bowl Report V

Top brands featured in this year's report include: Budweiser, TurboTax, Tide, Avocados from Mexico, Bud Light, Groupon, Stella Artois, Pringles, Doritos, Mountain Dew, Pepsi, and more.
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The 2017 Digital Bowl Report

Digital Bowl Report, February 2017

The Super Bowl is one of the most high-profile (and expensive!) marketing opportunities of the year, yet many official sponsors fail to maximize their investments with digital support like online cont
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Digital Bowl Report, February 2016

Digital Bowl Report, February 2016

The Super Bowl is one of the most high-profile (and expensive!) marketing opportunities of the year, yet many official sponsors fail to maximize their investments with digital support like online cont
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Digital Bowl Report, February 2015

Digital Bowl Report, February 2015

With the rise of the second screen, the Super Bowl has become a multi-channel event that provides brands with the opportunity to engage with viewers before, after, and during the game.
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Digital Bowl Report, February 2014

Digital Bowl Report, February 2014

At Merkle, we believe in the power of Digital Visibility – making brands discoverable, in the right place, at the right time, with the right message.
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