The Super Bowl is one of the most high-profile marketing opportunities of the year, yet many official sponsors fail to maximize their investments with digital support like online content and ads. Some even lose visibility in search and social to savvy competitors that pick up interested second screen searchers during the game.
In this report, we evaluate how well advertisers supported their Super Bowl ad campaign across the main digital channels — social media, paid search, SEO, and digital media.
Top brands featured in this year's report include: Budweiser, TurboTax, Avocados from Mexico, Bud Light, Groupon, Stella Artois, Pringles, Doritos, Mountain Dew, Pepsi, and more.
Highlights from 2018
- How Super Bowl advertisers performed across key digital channels: paid search, SEO, digital media, and social
- Where the top 10 advertisers ranked in each of the four categories
- What criteria we use to evaluate each brand's performance
The Top Three Brands
As for the winner of the 2018 Digital Bowl ... complete the form on this page to find out who took home the big prize!
Merkle’s annual Digital Bowl Report evaluates how well Super Bowl advertisers supported their ad campaigns across the main digital channels — social media, paid search, SEO, and digital media/display.