This quarterly event dives into Google’s latest evolution in marketing analytics, Google Analytics 4. With new and updated features rolling out on a regular basis, you’re able to bring your pressing questions live to our powerhouse panel.
With a new platform comes new ways to integrate with Google tech for an end-to-end view of your customer. Join us as we explore the latest GA4 integration updates across: Google Ads, Search Ads 360, BigQuery, and Display & Video 360. This is Part 2 of a 4-part series.
The shift to GA4 is much more involved than a simple UI change; it is a complete measurement paradigm shift that will require careful consideration, cross-departmental buy-in, and organizational change management.
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