Shirli Zelcer, head of data and analytics at Merkle, explains the impact of privacy regulations around data collection and the deprecation of the third-party cookie and why both trends arecausing marketers to completely reevaluate approaches to customer experience.

Before starting technical implementation of a data lake, organizations should create a roadmap that sets out the goal of implementation and the approach to be adopted.

Facing stricter limits on third-party data collection, digital marketers must seek new ways to engage with consumers without relying on behavioral targeted ads

Michael Komasinski’s recent appointment to global CEO of Merkle comes at a pivotal time for dentsu as the business moves closer to its ambition of becoming the most integrated agency network.

October is National Disability Employment Awareness Month to pay tribute to the the men and women with disabilities whose work helps keep the nation's economy strong and to ensure equal opportunity for all.

As engine bidding capabilities have evolved, it's become critical for advertisers to have a distinct strategy for Microsoft Ads. What should brands consider when leveraging Microsoft's bidding capabilities?

Consumers want the brand to show that it knows them through personalized content and offers, and they want to connect with a brand on a common cause or shared value.