How can marketers take the driver’s seat to actively influence the customer’s journey toward conversion?

Webinars are a cost-effective option to engage B2B buyers and customers, but ensuring each phase is carefully executed will prevent fatigue and allow for maximum benefit from this medium

This quarterly event dives into Google’s latest evolution in marketing analytics, Google Analytics 4. With new and updated features rolling out on a regular basis, you’re able to bring your pressing questions live to our powerhouse panel.

The new Explorations module in GA4 gives you access to data and analytics techniques that are not available in the default reports.

With a new platform comes new ways to integrate with Google tech for an end-to-end view of your customer. Join us as we explore the latest GA4 integration updates across: Google Ads, Search Ads 360, BigQuery, and Display & Video 360​. This is Part 2 of a 4-part series.

The shift to GA4 is much more involved than a simple UI change; it is a complete measurement paradigm shift that will require careful consideration, cross-departmental buy-in, and organizational change management.