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Digital Bowl Report, February 2015

The Digital Bowl Report is back for Super Bowl XLIX! In this report, we evaluate how well advertisers supported their Super Bowl ad campaign across the main digital channels – social media, paid search, email, SEO, and display advertising.

This year’s report provides a thorough analysis of advertisers’ digital tactics and even more transparency into methodology and scoring criteria.

The Super Bowl is one of the most high-profile (and expensive!) marketing opportunities, yet many official sponsors fail to maximize their investments and lose out on engaging with viewers in the digital space.

Download Merkle’s 2015 Digital Bowl Report to see which brands excelled, which fell short, and how newcomer Wix.com was ultimately able to take home the crown.