The Digital Bowl Report is back for Super Bowl XLIX! In this report, we evaluate how well advertisers supported their Super Bowl ad campaign across the main digital channels – social media, paid search, email, SEO, and display advertising.
This year’s report provides a thorough analysis of advertisers’ digital tactics and even more transparency into methodology and scoring criteria.
The Super Bowl is one of the most high-profile (and expensive!) marketing opportunities, yet many official sponsors fail to maximize their investments and lose out on engaging with viewers in the digital space.