The Super Bowl is one of the most high-profile (and expensive!) marketing opportunities of the year, yet many official sponsors fail to maximize their investments with digital support like online content and ads. Some even lose visibility in search and social to savvy competitors that pick up interested second screen searchers during the game.
In this report, we evaluate how well advertisers supported their Super Bowl ad campaign across the main digital channels — social media, paid search, SEO, and digital media/display.
Download Merkle's 2016 Digital Bowl Report to see which brands excelled, which fell short, and who took home the win.
Five Reasons Why Advertisers Should Be Using Snapchat
Designed for a mobile-first generation, Snapchat offers advertisers a place to reach youthful audiences at tremendous scale. Learn five advantages of Snapchat that should be brought to your next media planning discussion.
Back-to-School shopping is a key season for many retailers, with an average spend of 26.9 billion dollars annually between 2013 and 2019. Now, with the uncertainty around when school will be back in session, concerns about the economy and its impact on consumer spending, and shifting consumer sentiment due to COVID-19, retailers need to be prepared for a back-to-school shopping season that might look different from past years.