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Digital Bowl Report, February 2017

The Digital Bowl Report Returns for Super Bowl LI

The Super Bowl is one of the most high-profile (and expensive!) marketing opportunities of the year, yet many official sponsors fail to maximize their investments with digital support like online content and ads. Some even lose visibility in search and social to savvy competitors that pick up interested second screen searchers during the game.

In this report, we evaluate how well advertisers supported their Super Bowl ad campaign across the main digital channels — social media, paid search, SEO, and digital media/display.

Sign up to receive Merkle's 2017 Digital Bowl Report, and see which brands excelled, which fell short, and who took home the win during the Big Game.

Highlights from the Report

  • Quantitative analysis of all the Super Bowl advertisers in four categories: Paid Search, SEO, Digital Media, Social
  • Ranking of the top 10 advertisers across the four categories
  • Criteria for evaluation
  • Top brands featured in the report, including Avocados from Mexico, Budweiser, H&R Block, Lexus, T-Mobile, and TurboTax