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Digital Marketing Report: Q1 2020

Digital Marketing Report: Q1 2020

Thank you for your interest in Merkle’s Digital Marketing Report for Q1 2020. Since its launch in 2011, Merkle's quarterly Digital Marketing Report (DMR) has become one of the most highly regarded and frequently cited reports in the digital marketing industry. Here's a sample of what you can expect to find:

Google search spend shows the significant and immediate impact of COVID-19 on travel search budgets. 

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Download the Q1 report to learn:

  • How search ad spend levels trended by industry and day as the COVID-19 crisis escalated.
  • Why spending on Amazon ads may rebound sooner than later, even after a weak close to the quarter.
  • How advertisers pausing YouTube campaigns in late March impacted total growth for the platform.
  • Whether organic search visits declines lessened and which brands are seeing stronger organic results in recent weeks.
  • How Instagram Stories have helped drive up Instagram’s share of overall Facebook budgets.