Digital Marketing Report: Q4 2015

Each quarter, Merkle releases the latest trends happening in digital marketing

Thank you for your interest in Merkle’s Digital Marketing Report for Q4 2015.

This free report takes a detailed look at Q4 performance across digital channels including paid search, SEO, product ads, CSEs, programmatic and social media. It also provides insight into major digital trends including share of traffic for search engines, digital platforms, and across devices.

Download the Q4 report to learn about:

  • Growth in SEM spending on Google, Bing Ads and Yahoo Gemini
  • Organic mobile performance since Google’s change in mobile ad format
  • How Bing and Yahoo ad conversion rates and CPCs compare to Google’s
  • The discontinuation of Amazon Product Ads and its effect on feed-based ad revenues
  • The change in spending and CPCs for Facebook advertising Y/Y
  • The impact search partners had on Google’s PLA performance