Thank you for your interest in Merkle’s Digital Marketing Report for Q3 2019. Since its launch in 2011, Merkle's quarterly Digital Marketing Report (DMR) has become one of the most highly regarded and frequently cited reports in the digital marketing industry. Here's a sample of what you can expect to find:
Download the Q3 report to learn about:
- What kind of impact Amazon had on Google Shopping auctions after a ramp-up investment for Prime Day.
- How quickly DuckDuckGo is closing the gap with Bing and how that could impact paid search budgets and SEO priorities.
- How significant Instagram has become to total Facebook ad budgets among brands on both platforms.
- Which Amazon ad formats have seen the most sales growth and ROI improvement in the past year.
Region:
Merkle’s Q3 2019 Digital Marketing Report Webinar
About the Digital Marketing Report
Each quarter, the Digital Marketing Report (DMR) takes a detailed look at performance across digital channels, including paid search, SEO, product ads, CSEs, programmatic, and social media. It also provides insight into major digital trends including share of traffic for search engines, digital platforms, and across devices. Using many of our long-standing clients as an index, Merkle has compiled these reports since 2011 to provide the industry with a set of trustworthy benchmarks that can be leveraged to inform analysts and improve advertising.
Past Editions of the Digital Marketing Report
Digital Marketing Report: Q2 2019
Download the Q2 report to learn what impacts Google and Microsoft saw from Yahoo transitioning to use Microsoft search ads exclusively, how Google search ad trends differed between the UK and US
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Digital Marketing Report: Q1 2019
Download the Q1 report to learn how Apple’s Intelligent Tracking Prevention efforts have impacted audience targeting strategies on Google, one way relative upstart DuckDuckGo is seeing more succe
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Digital Marketing Report: Q4 2018
Download the Q4 report to learn about how optimizations to Amazon ads programs have impacted ad investment and advertiser sales growth, whether impressive growth in DuckDuckGo query volume is tra
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Digital Marketing Report: Q3 2018
Download the Q3 report to learn how Apple’s Intelligent Tracking Prevention (ITP) 2.0 is impacting Google search audience targeting, what drove organic search to some of its best growth rates and more
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Digital Marketing Report: Q2 2018
Are you reaching the right people? Learn more about performance media and get the tools you need to make smarter media investments.
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Digital Marketing Report: Q1 2018
Download the Q1 report to learn about how Facebook ad spend has weather recent headlines, if investment in Amazon ads has sustained its impressive growth rates, and what factors drove a slowdown
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Digital Marketing Report: Q4 2017
Download the Q4 report to learn about why Google search CPCs have spiked, how Instagram ad spending growth stacks up against Facebook and other social platforms, and more.
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Digital Marketing Report: Q3 2017
Providing benchmark data for paid search, SEO, display, social media, and comparison shopping, the DMR has developed a reputation for its accuracy in conveying the larger trends underlying performance
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Digital Marketing Report: Q2 2017
This free report takes a detailed look at Q2 performance across digital channels including paid search, SEO, product ads, CSEs, programmatic and social media.
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Digital Marketing Report: Q1 2017
Download the Q1 report to learn about continued Google search spend growth, the rise of Google Local Inventory Ads, a brick-and-mortar-focused version of Product Listing Ads, seasonal spending tr
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Digital Marketing Report: Q4 2016
Thank you for your interest in Merkle’s Digital Marketing Report for Q4 2016.
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Digital Marketing Report: Q3 2016
Download the Q3 report to learn about the addition of a fourth top-of-page ad on mobile search results means for Google growth, how Facebook ad growth is trending ahead of the planned sunset
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Digital Marketing Report: Q2 2016
Thank you for your interest in Merkle’s Digital Marketing Report for Q2 2016.
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Digital Marketing Report: Q1 2016
The first quarter of 2016 saw impressive year-over-year growth in SEM spending on Google, particularly on mobile devices, the continued rise of Google Product Listing Ad traffic, and much more.
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Digital Marketing Report: Q4 2015
The fourth quarter of 2015 saw Growth in SEM spending on Google, Bing Ads and Yahoo Gemini, changes in spending and CPCs for Facebook advertising and much more.
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Digital Marketing Report: Q3 2015
The third quarter of 2015 saw Google engineering a turnaround in search spending growth through increased mobile monetization and much more. DOWNLOAD REPORT »
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Digital Marketing Report: Q2 2015
The second quarter of 2015 saw advertisers pay much higher CPCs for their Google brand keywords and showed the first results from Yahoo Gemini. DOWNLOAD REPORT »
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Digital Marketing Report: Q1 2015
The first quarter of 2015 saw Google’s click growth continue to slow as well as Firefox's default browser change and its effect on Yahoo's share of traffic. DOWNLOAD REPORT »
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Digital Marketing Report: Q4 2014
The fourth quarter of 2014 saw a strong start and finish to the holiday shopping season with retailers ultimately seeing 20% higher revenue from paid search.
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Digital Marketing Report: Q3 2014
The third quarter of 2014 saw continued growth in paid search spending, as Google saw a 27% increase and Bing saw a 24% increase in ad spend over last year. DOWNLOAD REPORT »
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Digital Marketing Report for Q2, 2014
Released on July 15, 2014 the Digital Marketing Report for Q2, 2014 shows Google paid search spending grew 24% year over year in Q2.
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Digital Marketing Report for Q1, 2014
Released on April 15, 2014 the Digital Marketing Report for Q1, 2014 shows Google paid search spending grew 17% year over year in Q1.
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Digital Marketing Report for Q4, 2013
Released on January 15, 2014 the Digital Marketing Report for Q4, 2013 shows Google paid search spending grew 19% year over year in Q4. Bing Ads, including Yahoo, grew 43% year over year in Q4.
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Digital Marketing Report for Q3, 2013
Released on October 9, 2013 the Digital Marketing Report for Q3, 2013 shows total paid search spending growing at 21% year over year. Bing Ads spending growth continued to outpace Google at 39% Y/Y.
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Digital Marketing Report for Q2, 2013
Released on July 10, 2013 the Digital Marketing Report for Q2, 2013 shows total paid search spending growing at 24% year over year.
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Digital Marketing Report for Q1, 2013
Released on April 9, 2013 the Digital Marketing Report for Q1, 2013 highlights that mobile generated 28% of Google paid clicks, but just 16% for Bing.
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Digital Marketing Report for Q4, 2012
Released on January 16, 2013 the Digital Marketing Report for Q4, 2012 highlights a 23% Y/Y increase in paid search spend overall, a 189% increase in tablet spend, and a 178% increase in smartphone sp
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Digital Marketing Report for Q3, 2012
Released on October 10, 2012 the Digital Marketing Report for Q3, 2012 highlights a 19% Y/Y increase in paid search spend, a 262% increase in Google Product Listing Ads clicks for the quarter, and rep
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Digital Marketing Report for Q2, 2012
Released on July 10, 2012 the Digital Marketing Report for Q2, 2012 highlights a 29% Y/Y increase in paid search spend, a 37% Y/Y increase in clicks, and offers insights on the growing importance of G
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Digital Marketing Report for Q1, 2012
Released on April 11, 2012 the Digital Marketing Report for Q1, 2012 highlights a 30% Y/Y increase in paid search spend, a 36% Y/Y increase in clicks, and reports on the growing rise of “Not Provided”
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Digital Marketing Report for Q4, 2011
Released on January 17, 2012 the Digital Marketing Report for Q4, 2011 highlights a 31% Y/Y increase in paid search spend, a 25.9% Y/Y increase in CTR, and discusses the impact of Google’s Panda algor
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