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Digital Marketing Report

Digital Marketing Report

Thank you for your interest in Merkle’s Digital Marketing Report for Q1 2020. Since its launch in 2011, Merkle's quarterly Digital Marketing Report (DMR) has become one of the most highly regarded and frequently cited reports in the digital marketing industry. Here's a sample of what you can expect to find:

 

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Download the Q1 report to learn:

  • How search ad spend levels trended by industry and day as the COVID-19 crisis escalated.
  • Why spending on Amazon ads may rebound sooner than later, even after a weak close to the quarter.
  • How advertisers pausing YouTube campaigns in late March impacted total growth for the platform.
  • Whether organic search visits declines lessened and which brands are seeing stronger organic results in recent weeks.
  • How Instagram Stories have helped drive up Instagram’s share of overall Facebook budgets.
Merkle’s Q1 2020 Digital Marketing Report Webinar
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About the Digital Marketing Report

Each quarter, the Digital Marketing Report (DMR) takes a detailed look at performance across digital channels, including paid search, SEO, product ads, CSEs, programmatic, and social media. It also provides insight into major digital trends including share of traffic for search engines, digital platforms, and across devices. Using many of our long-standing clients as an index, Merkle has compiled these reports since 2011 to provide the industry with a set of trustworthy benchmarks that can be leveraged to inform analysts and improve advertising.

Past Editions of the Digital Marketing Report