Digital Marketing Report

Thank you for your interest in Merkle’s Digital Marketing Report for Q1 2018. Since its launch in 2011, Merkle's quarterly Digital Marketing Report (DMR) has become one of the most highly regarded and frequently cited reports in the digital marketing industry. Here's what you can expect to find:

Download the Q1 report to learn about:

  • Whether search advertisers continue to see unusually high CPC increases for their brand keywords.
  • How Facebook ad spend has weathered recent headlines about the social media platform.
  • If investment in Amazon ads has sustained its impressive growth rates.
  • What factors drove a slowdown in organic search visit growth for the quarter.
  • How search product ads have seen a resurgence in growth for both Google and Bing.

Charts from the report:

Merkle's Q1 2018 Digital Marketing Report Webinar

In this webinar, Merkle’s report authors, Mark Ballard and Andy Taylor, will walk through the highlights of the Q1 2018 report and answer audience questions about its findings.

About the Digital Marketing Report

Each quarter, the Digital Marketing Report (DMR) takes a detailed look at performance across digital channels, including paid search, SEO, product ads, CSEs, programmatic, and social media. It also provides insight into major digital trends including share of traffic for search engines, digital platforms, and across devices. Using many of our long-standing clients as an index, Merkle has compiled these reports since 2011 to provide the industry with a set of trustworthy benchmarks that can be leveraged to inform analysts and improve advertising.

Past Editions of the Digital Marketing Report

Digital Marketing Report: Q1 2018

Digital Marketing Report: Q1 2018

Download the Q1 report to learn about how Facebook ad spend has weather recent headlines, if investment in Amazon ads has sustained its impressive growth rates, and what factors drove a slowdown
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Digital Marketing Report: Q4 2017

Digital Marketing Report: Q4 2017

Download the Q4 report to learn about why Google search CPCs have spiked, how Instagram ad spending growth stacks up against Facebook and other social platforms, and more.
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The Q3 2017 Digital Marketing Report

Digital Marketing Report: Q3 2017

Providing benchmark data for paid search, SEO, display, social media, and comparison shopping, the DMR has developed a reputation for its accuracy in conveying the larger trends underlying performance
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Digital Marketing Report: Q2 2017

Digital Marketing Report: Q2 2017

This free report takes a detailed look at Q2 performance across digital channels including paid search, SEO, product ads, CSEs, programmatic and social media.
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Digital Marketing Report: Q1 2017

Digital Marketing Report: Q1 2017

Download the Q1 report to learn about continued Google search spend growth, the rise of Google Local Inventory Ads, a brick-and-mortar-focused version of Product Listing Ads, seasonal spending tr
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Digital Marketing Report: Q4 2016

Digital Marketing Report: Q4 2016

Thank you for your interest in Merkle’s Digital Marketing Report for Q4 2016.
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Digital Marketing Report: Q3 2016

Digital Marketing Report: Q3 2016

Download the Q3 report to learn about the addition of a fourth top-of-page ad on mobile search results means for Google growth, how Facebook ad growth is trending ahead of the planned sunset
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Digital Marketing Report: Q2 2016

Digital Marketing Report: Q2 2016

Thank you for your interest in Merkle’s Digital Marketing Report for Q2 2016.
Download Now
The cover and select pages from the 2016 Q1 Digital Marketing Report

Digital Marketing Report: Q1 2016

The first quarter of 2016 saw impressive year-over-year growth in SEM spending on Google, particularly on mobile devices, the continued rise of Google Product Listing Ad traffic, and much more.
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Digital Marketing Report: Q4 2015

Digital Marketing Report: Q4 2015

The fourth quarter of 2015 saw Growth in SEM spending on Google, Bing Ads and Yahoo Gemini, changes in spending and CPCs for Facebook advertising and much more.
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Digital Marketing Report: Q3 2015

Digital Marketing Report: Q3 2015

The third quarter of 2015 saw Google engineering a turnaround in search spending growth through increased mobile monetization and much more. DOWNLOAD REPORT »
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Digital Marketing Report, Q2 2015

Digital Marketing Report: Q2 2015

The second quarter of 2015 saw advertisers pay much higher CPCs for their Google brand keywords and showed the first results from Yahoo Gemini. DOWNLOAD REPORT »
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Digital Marketing Report: Q1 2015

Digital Marketing Report: Q1 2015

The first quarter of 2015 saw Google’s click growth continue to slow as well as Firefox's default browser change and its effect on Yahoo's share of traffic. DOWNLOAD REPORT »
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Merkle | RKG Digital Marketing Report: Q4 2014

Digital Marketing Report: Q4 2014

The fourth quarter of 2014 saw a strong start and finish to the holiday shopping season with retailers ultimately seeing 20% higher revenue from paid search.
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RKG Digital Marketing Report, Q3 2014

Digital Marketing Report: Q3 2014

The third quarter of 2014 saw continued growth in paid search spending, as Google saw a 27% increase and Bing saw a 24% increase in ad spend over last year. DOWNLOAD REPORT »
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Digital Marketing Report for Q2, 2014

Digital Marketing Report for Q2, 2014

Released on July 15, 2014 the Digital Marketing Report for Q2, 2014 shows Google paid search spending grew 24% year over year in Q2.
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Digital Marketing Report for Q1, 2014

Digital Marketing Report for Q1, 2014

Released on April 15, 2014 the Digital Marketing Report for Q1, 2014 shows Google paid search spending grew 17% year over year in Q1.
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Digital Marketing Report for Q4, 2013

Digital Marketing Report for Q4, 2013

Released on January 15, 2014 the Digital Marketing Report for Q4, 2013 shows Google paid search spending grew 19% year over year in Q4. Bing Ads, including Yahoo, grew 43% year over year in Q4.
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Digital Marketing Report for Q3, 2012

Digital Marketing Report for Q3, 2013

Released on October 9, 2013 the Digital Marketing Report for Q3, 2013 shows total paid search spending growing at 21% year over year. Bing Ads spending growth continued to outpace Google at 39% Y/Y.
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Digital Marketing Report for Q2, 2013

Digital Marketing Report for Q2, 2013

Released on July 10, 2013 the Digital Marketing Report for Q2, 2013 shows total paid search spending growing at 24% year over year.
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Digital Marketing Report for Q1, 2013

Digital Marketing Report for Q1, 2013

Released on April 9, 2013 the Digital Marketing Report for Q1, 2013 highlights that mobile generated 28% of Google paid clicks, but just 16% for Bing.
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Digital Marketing Report for Q4, 2012

Digital Marketing Report for Q4, 2012

Released on January 16, 2013 the Digital Marketing Report for Q4, 2012 highlights a 23% Y/Y increase in paid search spend overall, a 189% increase in tablet spend, and a 178% increase in smartphone sp
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Digital Marketing Report for Q3, 2012

Digital Marketing Report for Q3, 2012

Released on October 10, 2012 the Digital Marketing Report for Q3, 2012 highlights a 19% Y/Y increase in paid search spend, a 262% increase in Google Product Listing Ads clicks for the quarter, and rep
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Digital Marketing Report for Q2, 2012

Digital Marketing Report for Q2, 2012

Released on July 10, 2012 the Digital Marketing Report for Q2, 2012 highlights a 29% Y/Y increase in paid search spend, a 37% Y/Y increase in clicks, and offers insights on the growing importance of G
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Digital Marketing Report for Q1, 2012

Digital Marketing Report for Q1, 2012

Released on April 11, 2012 the Digital Marketing Report for Q1, 2012 highlights a 30% Y/Y increase in paid search spend, a 36% Y/Y increase in clicks, and reports on the growing rise of “Not Provided”
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Digital Marketing Report for Q4, 2011

Digital Marketing Report for Q4, 2011

Released on January 17, 2012 the Digital Marketing Report for Q4, 2011 highlights a 31% Y/Y increase in paid search spend, a 25.9% Y/Y increase in CTR, and discusses the impact of Google’s Panda algor
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