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Digital Marketing Report

Digital Marketing Report

What’s trending in digital media as we welcome 2021 with hopes of a return to normalcy? How has ad spending been influenced by the election, the pandemic, and the promise of a vaccine? And how have big players like Amazon ads and Google Shopping fared in the face of overwhelming demand brought about by holiday shopping at home? Find out in the Q4 report. Since its launch in 2011, our Digital Marketing Report (DMR) has become one of the most highly regarded and frequently cited reports in the digital marketing industry. Here’s an idea of what you’ll find:

Featured Highlights:

  • Travel industry spend on Google search ads improved over Q3, as the rollout of the COVID vaccine brought brighter prospects for trips in 2021.
  • Essential goods, and grocery in particular, produced the greatest organic search growth through the busy holiday season.
  • Amazon's Sponsored Brands showed explosive growth in October as advertisers took advantage of the format for Prime Day.
  • Facebook spend growth remained similar to Q3 levels, driven mainly by increases in CPM.
  • Instagram Stories continued to gain share of spend for advertisers within the platform. 
Digital Marketing Report Q4 2020: Benchmarks and Insights for 2021

About the Digital Marketing Report

Each quarter, the Digital Marketing Report (DMR) takes a detailed look at performance across digital channels, including paid search, SEO, product ads, CSEs, programmatic, and social media. It also provides insight into major digital trends including share of traffic for search engines, digital platforms, and across devices. Using many of our long-standing clients as an index, Merkle has compiled these reports since 2011 to provide the industry with a set of trustworthy benchmarks that can be leveraged to inform analysts and improve advertising.

Past Editions of the Digital Marketing Report