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Digital Marketing Report

Digital Marketing Report

What’s getting better in digital media, and how are trends appearing as we begin the next half of 2020? Find out in Merkle’s Digital Marketing Report for Q2 2020. Since its launch in 2011, our quarterly Digital Marketing Report (DMR) has become one of the most highly regarded and frequently cited reports in the digital marketing industry. Here's a sample of what you can expect to find:

Featured Highlights:

  • Overall US paid search clicks saw 38% YoY growth in Q2 2020, compared to 7.2% in Q1.
  • Essential goods grew 69.5% YoY in Google US organic search visits, versus non-essential goods which grew 41.2% and apparel which decreased -1.5%.
  • Instagram ad impressions saw 46% YoY growth in Q2 2020 and ad spend was up 30%.
  • Google US organic search visits grew 42.5% YoY in the retail and consumer goods vertical but was down -50.5% in travel. 
  • Display spend was down -11% YoY in Q2, versus paid social which was up 11%
Merkle’s Q2 2020 Digital Marketing Report Webinar
Webinar title screen

About the Digital Marketing Report

Each quarter, the Digital Marketing Report (DMR) takes a detailed look at performance across digital channels, including paid search, SEO, product ads, CSEs, programmatic, and social media. It also provides insight into major digital trends including share of traffic for search engines, digital platforms, and across devices. Using many of our long-standing clients as an index, Merkle has compiled these reports since 2011 to provide the industry with a set of trustworthy benchmarks that can be leveraged to inform analysts and improve advertising.

Past Editions of the Digital Marketing Report