Dossier

This edition provides actionable insights on topics that include SEO for YouTube, the rise of AI, voice search and building successful loyalty programs.

Dossier 8.2 features the following articles:

The Top 10 Tips for Optimizing YouTube Videos for SEO

Video is critical to gaining consumer attention and remaining discoverable in search. YouTube is effectively the second-largest search engine in the world. Practice the following 10 tips to optimize a video for maximum visibility.

The AI Invasion of Digital Marketing

It’s not surprising that AI has grown in its marketing functionalities. If you're still deciding how to harness it, you're late to the party.

Technical SEO: What Does It Mean and Why Is It Important?

In today’s digital marketing ecosystem, a few things are universally understood about the state of our industry: content is king, links still matter, and technical SEO is more important than ever.

Voice Search: The Present Reality and the Opportunities Ahead

How has voice search really changed day-to-day marketing practices to date, and how do things stand to change moving forward?

The Roadmap to Loyalty Program Success

The most effective loyalty programs share some common traits and a set of best practices that all businesses should pursue when choosing one for themselves

Download Dossier 8.2 today.

Q3 2017 Digital Marketing Report Webinar

In this webinar, Merkle’s report authors, Mark Ballard and Andy Taylor, will walk through the highlights of the Q3 2017 report and answer audience questions about its findings.

About the Dossier

Dossier is a journal filled with original articles on the most relevant topics in digital marketing. Written by a team of esteemed authors, Dossier’s articles highlight strategies and detail approaches that will benefit any marketing program. Published twice a year, Dossier is distributed to an extensive subscriber list and is featured at industry trade shows.

Past Editions of the Dossier

Dossier 8.2

This edition provides actionable insights on topics that include SEO for YouTube, the rise of AI, voice search and building successful loyalty programs.
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Dossier 8.1

This edition of the Dossier provides actionable insights on topics that include paid and organic search, loyalty, and multi-channel co-op marketing. Dossier 8.1 features the following articles:
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Dossier 7.2

Dossier 7.2

This edition delivers actionable insights on topics that include search, video, and multi-channel marketing.  It provides a global perspective on the digital industry.
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Dossier 7.1

Dossier 7.1

This edition of Dossier contains articles on topics ranging from making people-based search advertising a reality to five common mistakes that may still be costing brands in paid search.
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Dossier 6.2

Dossier: Volume 6.2, 2015

Dossier 6.2 contains articles on topics ranging from using first-party data for real-time email content to how Google’s site crawl is getting smarter.
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Dossier 6.1

Dossier: Volume 6.1, 2015

In Dossier 6.1, leaders in the industry share insights on topics ranging from high-level marketing strategy to tactical approaches for specific channels. Articles include:
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Dossier: Volume 5.2, 2014

Dossier: Volume 5.2, 2014

Articles in this edition: 6 Ways to be Pin-tastic on Pinterest Avoiding A Marketing Death Spiral Addressability At Scale The SEO Era of Penalties Creating Digital Visibility
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Dossier: Volume 5.1, 2014

Dossier: Volume 5.1, 2014

Applying Science to Social Media, How Do We Know If Our Display Program is Really Adding Value, The Long Tail of Search Marketing is Alive & Well, Using Engagement Metrics to Find Mobile Search Ra
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Dossier: Volume 4.3, 2013

Dossier: Volume 4.3, 2013

The Future of Geo-Targeting, Optimize Your Digital Marketing RFP Process, Zeroing In On The Full Value of Mobile Traffic, How Google Carousel is Impacting Paid Search, Effectively Scaling Product List
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Dossier: Volume 4.1, 2013

Dossier: Volume 4.1, 2013

Google Enhanced Campaigns, Navigating the Display Ad Tech Landscape, Brand Driven SEO, International SEO Strategy for Travel, You Have to Pay to ‘Play’, Marketing As Applied Science
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Dossier: Volume 3.3, 2012

Dossier: Volume 3.3, 2012

Remarketing Arrives For Google Search Ads, 3 Barriers To Proper Attribution & 1 Solution, Facebook Launches Ad Exchange, Tips for Holiday Season Success, 4 Methods for Linking Online Ad Dollars to
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Dossier: Volume 3.2, 2012

Dossier: Volume 3.2, 2012

Quantifying Google’s CPC Decline: Don’t Blame Mobile, Making the Most of Site Search, Facebook Ads Primer: The Latest Basics, SEO for Large eCommerce Sites, PPC Performance Troubleshooting Made Easy
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Dossier: Volume 3.1, 2012

Dossier: Volume 3.1, 2012

Integrated Search Marketing, Understanding the Value of a Social Media Fab, Spending Wisely and Generating Lift via Display Advertising, Google Dynamic Search Ads are Here, a Look at 3 Types of Online
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Dossier: Volume 2.3, 2011

Dossier: Volume 2.3, 2011

Paid Search Tactics for the Holidays, Prepping for Holiday SEO, 24 Top Paid Search Metrics Explained, Mobile Traffic Patterns in Paid Search, Building the Business case for Advanced Marketing (written
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Dossier: Volume 2.2, 2011

Dossier: Volume 2.2, 2011

Why Your Search Agency will Manage Your Display Program, RKG Research: Attribution Managment in Action, Introducing John Shea, former Googler and RKG’s VP of Strategic Accounts, Finding Value in the G
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Dossier: Volume 2.1, 2011

Dossier: Volume 2.1, 2011

Trending Now: E-Commerce and SEO, Marketing on Facebook, Why Cheap Hotels Aren’t Cheap, Breaking Down the Google Search Results Page, The Four Principles of Highly Persuasive Websites, Bringing Them B
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Dossier: Volume 1.2 2010

Dossier: Volume 1.2 2010

Google Bid Simulator and Broad Match Modifiers, 5 PPC Lessons for the Holidays, Mobile: A Work Still Very Much in Progress, Multichannel Attribution: The Results are in, What it Takes to be an RKG Ana
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Dossier: Volume 1.1, 2010

Dossier: Volume 1.1, 2010

Bing-Yahoo! What does it Mean?, What Travel Can Learn From Retail, The Multichannel Attribution Management Solution, What’s Hot: Mobile.
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