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Dossier 7.1

This edition of Dossier contains articles on topics ranging from making people-based search advertising a reality to five common mistakes that may still be costing brands in paid search.

Articles in This Edition

  • Making People-Based Search Advertising a Reality
  • The Complex World of Enterprise SEO: The Dynamics Shaping the Roles of Agencies and SEO Itself
  • Branding in China’s Digital Golden Age: What Marketers Need to Know About Brand-Building on Baidu
  • Making the Most of YouTube Ads: How New Capabilities and Smart Strategies Are Making It Easier to Succeed with Video Ads
  • Supporting Major Ad Campaigns with Multi-Channel Digital Marketing: Uncovering the Scoring System Behind Merkle’s Digital Bowl
  • Five Common Mistakes That May (Still) Be Costing You in Paid Search

Featured in this report:

Sophisticated approach to bid modifiers