This edition delivers actionable insights on topics that include search, video, and multi-channel marketing. It provides a global perspective on the digital industry. This volume features the following articles:
- The Current Reality of Google Customer Match and the Future of Personalization in Search
- Optimizing the Anchor Leg: How Analytics Can Help You Drive More Users Toward Converting at the Moments That Matter Most
- Google Local Inventory Ads: Why You Should Get on Board Today and How It May Be Easier Than You Think
- Why You’re Unsure Where to Invest in SEO ... and What to Do About It in 2017
- How to Plan and Execute a Successful Digital Video Ad Campaign
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