We use cookies to personalize content, to provide social media features and to analyze our traffic. We also share information about your use of our site with our social media, advertising and analytics partners. For information on how to change your cookie settings, please see our Privacy policy. Otherwise, if you agree to our use of cookies, please continue to use our website.

Dossier 7.2

This edition delivers actionable insights on topics that include search, video, and multi-channel marketing.  It provides a global perspective on the digital industry. This volume features the following articles:

  • The Current Reality of Google Customer Match and the Future of Personalization in Search
  • Optimizing the Anchor Leg: How Analytics Can Help You Drive More Users Toward Converting at the Moments That Matter Most
  • Google Local Inventory Ads: Why You Should Get on Board Today and How It May Be Easier Than You Think
  • Why You’re Unsure Where to Invest in SEO ... and What to Do About It in 2017
  • How to Plan and Execute a Successful Digital Video Ad Campaign

Download Dossier 7.2 today.