This edition provides actionable insights on topics that include SEO for YouTube, the rise of AI, voice search and building successful loyalty programs.
Dossier 8.2 features the following articles:
The Top 10 Tips for Optimizing YouTube Videos for SEO
Video is critical to gaining consumer attention and remaining discoverable in search. YouTube is effectively the second-largest search engine in the world. Practice the following 10 tips to optimize a video for maximum visibility.
The AI Invasion of Digital Marketing
It’s not surprising that AI has grown in its marketing functionalities. If you're still deciding how to harness it, you're late to the party.
Technical SEO: What Does It Mean and Why Is It Important?
In today’s digital marketing ecosystem, a few things are universally understood about the state of our industry: content is king, links still matter, and technical SEO is more important than ever.
Voice Search: The Present Reality and the Opportunities Ahead
How has voice search really changed day-to-day marketing practices to date, and how do things stand to change moving forward?
The Roadmap to Loyalty Program Success
The most effective loyalty programs share some common traits and a set of best practices that all businesses should pursue when choosing one for themselves
Five Reasons Why Advertisers Should Be Using Snapchat
Designed for a mobile-first generation, Snapchat offers advertisers a place to reach youthful audiences at tremendous scale. Learn five advantages of Snapchat that should be brought to your next media planning discussion.
Back-to-School shopping is a key season for many retailers, with an average spend of 26.9 billion dollars annually between 2013 and 2019. Now, with the uncertainty around when school will be back in session, concerns about the economy and its impact on consumer spending, and shifting consumer sentiment due to COVID-19, retailers need to be prepared for a back-to-school shopping season that might look different from past years.