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Dossier: Volume 3.1, 2012

Articles in this edition:

  • Integrated Search Marketing
  • Understanding the Value of a Social Media Fab
  • Spending Wisely and Generating Lift via Display Advertising
  • Google Dynamic Search Ads are Here
  • A Look at 3 Types of Online Tracking
  • PPC to Phone Tracking
  • Paid Search Conversion by Position.