Articles in this edition:
- The Future of Geo-Targeting
- Optimize Your Digital Marketing RFP Process
- Zeroing In On The Full Value of Mobile Traffic
- How Google Carousel is Impacting Paid Search
- Effectively Scaling Product Listing Ads
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Upper funnel Google ad formats like Discovery, Gmail, Local Campaign Ads, and Showcase ads can be quick and cost-effective ways for search advertisers to increase brand awareness.
Google’s Rising Retail Categories Report Gives Advertisers Consumer Behavior Trend Data
Google's new Rising Retail Categories tool can help advertisers see period-over-period snapshots of consumer behavior searching patterns. Learn more about the tool.
