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October 21, 2021
Retail Customer Experience

Navigating a frictionless experience in the cookieless world

Shirli Zelcer, head of data and analytics at Merkle, explains the impact of privacy regulations around data collection and the deprecation of the third-party cookie and why both trends arecausing marketers to completely reevaluate approaches to customer experience.
Author: Shirli Zelcer
October 19, 2021
MediaPost

Marketers Are Studying Brand Safety, Chatbots

By now we know that many of the changes brought forth by the pandemic such as digital self-service, social commerce and so on will be permanent. The elimination of in-person activities places more emphasis on digital transformation.
Author: Michael McLaren
October 05, 2021
MarTech Series

The Interplay Between SEO and User Experience (UX)

SEO and UX are typically handled by different teams and thought of as separate initiatives. At a surface level, it makes sense; one focuses on ensuring discoverability on search engines, while the other works to build a site that provides engaging, relevant content to users.
Author: Eryck Dzotsi
September 29, 2021
MediaPost

Why Marketers Are Spending More Time Researching 'Experiential Marketing?'

“Experiential marketing” is back in the top spot of content consumption by marketers, as measured by Bombora Company Surge. In a hybrid environment, increasingly driven by purpose-driven consumers, expectations of the value exchange we get from experiences has fundamentally changed — which can have interesting implications for today’s organizations.
Author: Michael McLaren