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June 28, 2018
NonProfit PRO

Donor Journeys: Put a Plan in Motion

Though crafting out a comprehensive donor journey requires the right technology for full enablement, there are still some steps all nonprofits can take today to ensure that consumer preference and donor communications are better leveraged to improve both the donor experience and ultimately the value of individual donors.
Author: Christy McWilliams
Topics: Nonprofit | Customer Experience
June 21, 2018
Pharm Exec

Connecting the 5 Spheres of People-Based Marketing

Five people-focused domains must be mastered in order to measure and manage individual relationships, better align influencer programs, and optimize the overall cumulative impact on behavior. These domains, or “spheres,” encompass not only traditional digital and offline engagements, but also personalized experiences and orchestrated campaigns built on today’s cloud marketing platforms.
Author: Kent Groves, PhD | Croom Lawrence
Topics: Pharmaceutical | Customer Segmentation