Topics: Marketing Technology
Recent trends in the nonprofit community illuminate the problem of declining donor engagement.
Of course you want to learn from your marketing tests and experiences, but Jose Cebrian contends you must plan ahead to ensure your learnings are applicable going forward.
Ours is an on-the-go, always-on economy, driven by mass adoption of mobile devices that are constantly demanding our time and depleting our attention spans to shorter than that of a goldfish.
Consumers have spoken, and the time is ripe for innovation in loyalty. The secret to improving your brand's rewards program? Data.
Topics: Customer Loyalty Marketing
As a marketer, your goal for most campaigns is to create value for your brand’s top line by increasing things like orders and revenue
Andy Taylor answers by sharing research that shows deploying multiple match types produces little difference between phrase and broad match options.
2017 may be remembered best as the year of “emotion”: from outrage(political, social and cultural—some of which birthed new and sustainable movements), to fear (homegrown terrorism and threats of nuclear war), to compassion (outpouring of generosity for victims of devastating hurricanes, wildfires and mudslides).
What are your goals for your email program in 2018? Jose Cebrian shares his insights on how to make the most of your email marketing this year and beyond.