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July 30, 2020

Brand Interest Spikes For 'Digital Disruption,' 'Lead-to-Account Matching,' 'Radio'

New and emerging technologies have been revolutionizing our ways of working for a long time now, accelerated by COVID-19. It should come as no surprise then that the Bombora intent data that is the basis for this column shows that the topic “Digital Disruption” has been climbing among brands since early May as disruption to global supply chains continue to impact every industry in every region.
Author: Michael McLaren
Topics: B2B
July 16, 2020

The “Four A’s” Needed to Market in Chaotic Times

No brand’s 2020 marketing plans included “create pandemic and recovery back-up strategies.” The “Great Disrupter,” aka COVID-19, derailed every well-crafted strategy and innovative idea. And now, with half of the year in the books, the question still hovers: “How are marketers supposed to drive new traffic, sales, and customer engagement in a year when nothing is status quo?”
Topics: Analytics
July 09, 2020
Digital Pi Blog Post

What Is SOC2 and Why It Does It Matter?

Service and Organisation Controls (SOC 2) is a set of standards from the American Institute of Certified Public Accountants (“AICPA”) that outline recommended policies and controls needed to support security. While many of the controls are focused on data security, there are also controls in place to ensure that effective management and oversight are in place that are also critical to security.
Topics: B2B