Articles

Brands and agencies seem to be on different pages when it comes to “traditional marketing.”

With the demise of the third-party cookie closing in, companies are seeking to gather more first-party data to understand customer wants, preferences, and behaviors. This article from Carly French analyzes the type of customer preferences and how to incorporate them into marketing strategies.

It’s hard to imagine, but search is becoming even more important, as seen by the way intent for search-related terms has soared in recent months.

The increase in buy now, pay later (BNPL) services has been exponential since the beginning of the pandemic. Top BNPL apps have seen 46% year-over-year app install growth, and monthly active users climbed by 186%

“Word-of-mouth” (WOM) marketing as we know it has also changed with the times, taking on a new meaning in the context of an almost entirely digital landscape.

In today’s business environment, it’s vital to consider organizational and operational innovation as a key driver of success. Innovation means reinventing the marketing organization.

The sub-segments within the gaming audience and the opportunities to reach them will continue to evolve.

Michael McLaren reports that the interest in the term “customer delight” has been trending upwards among brand marketers as the opportunity to surprise and delight audiences is becoming more challenging for marketers.