Articles

Mention the word gamification to a marketer and points, badges, and leaderboards undoubtedly come to mind. But the most engaging gamified experiences don’t come from adding a single mechanic, like a badge, to an approach. Gamified experiences are most successful when you can tap into a core emotion that motivates intrinsic engagement.

Merkle’s Digital Marketing Report found Q3 2021 to be, like its recent predecessors, one marked by unusual digital performance. A changed online landscape, the evolving pandemic, and recent privacy updates impacted key metrics across search, programmatic, paid social, and Amazon. To understand how these underlying factors translated into actual numbers, let’s explore each trend in more depth.

New year, same inbox? This one starts with millions of online shoppers noticing a significant uptick in phishing scams around the holiday season, as well as interest among marketers about consumers potentially deleting marketing emails altogether.

Today, brands must strategize and organize the data they collect and plan how they will use it within their marketing program. New mindsets must be grasped for more calculated data collection. How should brands operationalize the right data to power the world-class experiences that customers expect? Lee Fitzhugh, data management capability lead, Merkle EMEA, answers it.

For years, shoppers have had to make a choice. Decide to buy as you look at and touch a product or wait to read all there is to know about it online. Receive a box on your doorstep or get a full brand experience with a product in your hands at a store.

With the holiday season in full swing, “mail order” was climbing steadily since early November, as measured by Bombora Company Surge. Also known as “direct marketing,” this method involves selling products and services directly to the public rather than through retailers.

Going into 2022, we’re going to see a lot of B2B marketers contemplating whether – and how – a CDP might fit into their tech stack. Therein lies the potential for significant disruption.

Today, every business is flexing its digital muscles and seeking to transform from the traditional way of interacting with customers to the modern, customer-centric approach that requires a strategic internal change. If you want things to change inside your organization, you must rethink how they work.