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November 16, 2021
Media Post

The Hottest Keyword Among Big Brands Is 'Keywords,' Literally

“Keywords” have been climbing the charts since mid-October, according to Bombora Company Surge. Identifying the right keywords is an essential step in today’s SEO process. With more audiences self-directing their own digital journeys, keywords can help you study your audience’s behavior – their pain points, interests, and queries – by offering glimpses into their minds.
Author: Michael McLaren
November 04, 2021
Advertising Week

CTO Strategies For Building Stronger Relationships With The CMO

The urgency to unveil actionable data insights and improve the customer experience through marketing efforts has never been greater from a revenue growth perspective. As organizations continue to recover from changes and setbacks brought on by the COVID-19 pandemic, marketing teams will be critical cogs in the engine of innovation to move forward.
Author: Peter Rogers
October 26, 2021
Ad Exchanger

Understanding Customer Journey Analytics

It’s no secret that consumers expect companies to care about their needs and personalize their individual journeys. Brands, once fueled largely by advertising, are now driven through customer experiences.
Author: Beth Sanville
October 25, 2021
MediaPost

Ad Execs Turn Their Focus To 'Content,' 'ROI'

"Content marketing" and "marketing ROI" were among the most-consumed topics by brand-side marketers in the last week, according to Bombora Company Surge. For most companies, driving leads (or sales transactions in B2C) and brand awareness are a top business priority.
Author: Michael McLaren
October 21, 2021
Retail Customer Experience

Navigating a frictionless experience in the cookieless world

Shirli Zelcer, head of data and analytics at Merkle, explains the impact of privacy regulations around data collection and the deprecation of the third-party cookie and why both trends arecausing marketers to completely reevaluate approaches to customer experience.
Author: Shirli Zelcer