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November 20, 2020
MediaPost Media Daily News

'Online Video,' 'Conversion Funnel' Soar

As brands and agencies begin to enter the holiday season, advertising competitiveness will not wane although the U.S. is two weeks post-election. “Online video marketing” saw a dramatic uptick in intent among brands and agencies last week.
Author: Michael McLaren
Topics: B2B
November 18, 2020

Holiday Giving 2020: Is the Best Yet to Come?

It’s been an unusual, unpredictable year, to say the least. There is little doubt that the pandemic has forever reshaped the way we live, interact and behave as consumers. But the remarkable thing is that donors have by and large stuck with their causes, even during these difficult months.
Author: Eve Smith
Topics: Nonprofit
November 11, 2020

Merkle’s Merkury ID Goes To MediaMath’s SOURCE

Little by little, inventions and partnerships are working to heal a digital advertising world wounded by the erosion of third-party identity tracking. In the latest, MediaMath’s Source buying DSP is integrating another identity solution, purporting to support the identification of consumers across devices on premium publishers’ sites, without cookies.
Author: John Lee
Topics: Identity Resolution