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August 21, 2019
Demand Gen Report

Considerations For B2B Marketers When Applying AI To Account-Based Marketing

Many B2B marketers are hesitant to incorporate artificial intelligence into their ABM campaigns, and with good reason. Perception and organizational barriers often challenge the implementation of new and untested technology. When implemented properly, however, AI has the power to parse vast amounts of data, in order to bring efficiency to every phase of a B2B buyer’s journey.
Author: Uday Vir Nayar
August 13, 2019
The Financial Brand

5 Ways Community Banks & Credit Unions Can Compete in Credit Cards

The credit card market is dominated by large national issuers with deep pockets, national scale, and many products. The competition is formidable, but not unbeatable. Community and regional financial institutions have their own advantages, including local, personal data. If they leverage those advantages, they can succeed beyond expectations.
Author: Marc Bellanger
August 05, 2019
Loyalty360

The secret to a relaxing summer? Plan for Christmas now!

With the sunshine of summer finally upon us it seems silly to focus on the colder months ahead, but marketers know that future success depends on plans made today. Leveraging the strategies outlined below, take the first steps to reach your target audience during fourth quarter’s major marketing milestones.
July 30, 2019
Nonprofit Pro

Donor Relationship Transformation Through Personalization

The donor giving path today is very different from that of the past. Not so long ago you could draw a straight line from the mailbox to a donation. But for modern constituents—the Baby Boomers, Gen Xers and Millennials alike—their journey is far more tangled.
Author: Wendy Orleman