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November 06, 2018
Martech Advisor

Finding and Recommending the Right Customer Data Capability

Brands are often missing several core marketing technology capabilities across their ecosystems. Many need to solve numerous MarTech challenges, with central data storage as a chief issue. Often, due diligence reveals that a customer data platform (CDP) is the answer to solving a brand’s central data storage challenges while maintaining overall flexibility within the rest of its tech stack.
Author: Evan Lantz
Topics: Marketing Technology Strategy Marketing Technology
November 02, 2018
Benefits Pro

What health insurance can learn from Starbucks

Many put more thought into their coffee orders than their health care coverage. Perhaps the industry needs to try a new approach to customer engagement. One need look no further than the ubiquitous Starbucks brand for inspiration.