Modern advertising plays a proxy role, giving brands the opportunity to project a personality and proposition to the masses. We are coming to the end of the advertising age; that doesn't mean the end of creativity — in fact, the opposite, writes, Evan Nicholson, Sr. Director, Personalization and Experience Optimization Strategy at Merkle.
Companies should focus on working seamlessly across all channels, consolidating recurring tasks, leveraging data and instilling credibility in all aspects.
Brands need to invest resources into feed management and utilize format variations to ensure they appear in as many relevant queries as possible.
Achieving a complete view of the consumer is what all clients are solving for, but it is hard, and the hardest part is wrangling various sources of digital data in a way that allows for easy integration with a client’s known consumer universe.
Five fundamental steps to launch a successful patient fundraising program.
The soundness of the marketing strategy is what is important, not the percentage of the budget dedicated to technology.
Leading MarTech software providers have long promised an integrated MarTech technology suite, allowing brands to seamlessly achieve modern marketing capabilities without building and integrating a “Franken-stack.” Through this article, Justin Wolf, Senior Director, Customer Strategy Group at Merkle will explore these Franken-stacks and what makes up a modern marketing suite.
Digital assistants are fundamentally changing the way we live, and therefore, the way brands engage with consumers. Merkle’s SVP of Search Capability, Matt Mierzejewski, discusses the opportunity and what brands can do now to be ready.