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October 13, 2020
CMO by Adobe Blog

How your loyalty program drives shareholder value

United Airlines recently announced a plan to mortgage its MileagePlus frequent flyer program to secure a $5 billion loan. Its loyalty program is valued at around $20 billion as a standalone business, comprising about 12% of United’s overall 2019 revenue and providing a much-needed lifeline to the airline as it continues to weather the COVID-19 storm.
Topics: Promotions & Customer Loyalty Solutions
September 24, 2020
MediaPost

Marketers Seek Control: 'Field Marketing,' 'Social Business,' 'Brand Protection' Ascending

Last time, we took a look at a few of the avenues that marketers are exploring to attain a tighter grasp on their data, brand narratives, and SEO. This week’s data showed marketers and agencies on a similar quest for control as they’re forced to reckon with a fall and winter of distracted consumers and a pandemic that remains undeterred in its ability to upend normal business practices.
Author: Michael McLaren
Topics: B2B