Topics: Marketing Technology
You may associate behaviorally triggered emails with e-commerce, but Jose Cebrian explains scenarios that work for financial services, B2B, healthcare, travel and entertainment.
The market is swelling with cleverly named platforms that are loaded to the gills with algorithms, like Watson, Cortana, Alexa, Siri, and Einstein. These tools are starting to push the boundaries of how humans make decisions and interact.
Looking for options to hold down brand CPC on Bing Ads? Andy Taylor shares strategies for those programs observing significant increases.
Digital wallets and P2P payments are fast becoming table stakes for banking providers that want to remain relevant with today's digital consumers. But which one should your financial institution offer?
Topics: Financial Services
Recent trends in the nonprofit community illuminate the problem of declining donor engagement.
Of course you want to learn from your marketing tests and experiences, but Jose Cebrian contends you must plan ahead to ensure your learnings are applicable going forward.