Our current multiple crises environment has thrown many marketers’ strategies into disarray, pushing "brand safety" into the forefront for many brands even more than usual.

Interest in “Content Personalization” has reached an all-time high among brands, with agencies following suit, according to this week's analysis of advertiser and ad agency content consumption indexed by Bombora for MediaPost.

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For the past decade, B2B marketers have aspired to achieve the level of personalization now common in B2C marketing, particularly among disruptive direct-to-consumer brands. Yet, 42% of B2B marketers say their marketing efforts are not fully personalized, although 77% agree that personalization builds better customer relationships.

The COVID-19 pandemic has upended every aspect of our business and personal lives in a record period, forcing organizations to entirely rethink their business strategies. Short-term cost measures like hiring freezes, travel bans, and furloughs are in place, with companies now looking at long-term initiatives to transform their businesses into digital-first operations.

Disruptions create opportunities to reshape consumer thinking even after COVID-19, as people have gotten used to virtual health and fitness assets. The actions of health and fitness companies during this crisis will leave a long-lasting impact on their brand value.

Customer-loyalty initiatives will pay off long after the pandemic dies down.

During this COVID-19 pandemic crisis, many local nonprofits and relief agencies have seen increases in giving from both small and large donors. At the same time, many nonprofits are experiencing declines in giving and have been forced to make cuts to staffing, expenses and even services.