We use cookies to personalize content, to provide social media features and to analyze our traffic. We also share information about your use of our site with our social media, advertising and analytics partners. For information on how to change your cookie settings, please see our Privacy policy. Otherwise, if you agree to our use of cookies, please continue to use our website.


Latest Articles

You are showing result for:

Refine Articles
May 16, 2019
MarTech Advisor

Four Essentials to Implementing a People-Based Marketing Strategy

Providing the right content at the right time and the right place – this is the holy grail for all marketers and brands. Anto Inigo, Associate Director at Merkle, discusses the important areas in which analytics can play a key role when planning for a customer-centric execution.
April 26, 2019
The Financial Brand

New Tech Turns Bank Call Centers Into Marketing Data Goldmine

Digitally-savvy financial marketers too often forget that good old fashioned telephone calls are still excellent consumer engagement tools. Thanks to newer call technology platforms, financial institutions can now expect the same level of sophisticated analytics capabilities that marketing professionals get from digital channels.
Author: Nimish Doshi
April 17, 2019
NonProfit PRO

Key Insights for Creating a Winning Facebook Engagement Strategy

It’s no surprise that Facebook has cemented its role in nonprofit marketers’ plans for raising awareness and building loyal brand ambassadors. As part of an integrated, multichannel strategy, social media is more than a publishing platform—it facilitates a meaningful, two-way conversation to connect with supporters, empower advocates and increase awareness for charitable causes.
Author: Eve Smith
April 09, 2019
NonProfit PRO

Evolving with the Data: How to Measure Your Technological Maturity

While the evolving technology landscape presents exciting opportunities for organizations to better connect with donors, it’s also creating an unprecedented level of complexity around central audience management. The data is within reach, but a tangled web of disparate systems can obscure the very insights you value most.
Author: Richard Heimsoth
Topics: Nonprofit