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January 14, 2019
MarTech Advisor

How the Data Revolution is bringing Humanity back to your Brand

Modern advertising plays a proxy role, giving brands the opportunity to project a personality and proposition to the masses. We are coming to the end of the advertising age; that doesn't mean the end of creativity — in fact, the opposite, writes, Evan Nicholson, Sr. Director, Personalization and Experience Optimization Strategy at Merkle.
Author: Evan Nicholson