Articles

Cloud technology offers brands a wealth of platforms and services to support their marketing efforts. In this article, Kyle Hirsch discusses how as marketing methods become more advanced, retailers can leverage the cloud to provide experiences that reinforce their story and exceed the expectations of their customers.

In this week's column, Michael McLaren reveals an interesting disconnect between brands and agencies when it comes to “customer segmentation.”

Changes to third-party cookie policies are forcing a seismic shift in how marketers acquire, retain and engage with consumers. Are retail media networks the solution?

Hotel brands must ensure they capture guests early in the booking funnel, providing trip planning suggestions, promoting top destinations, and showcasing positive reviews to appeal to the desire to plan and research.

Digital transformation represents a fundamental change in how an organization delivers value to its customers. It’s the latest in a line of data-driven, tech-enabled shifts that have fundamentally changed modern marketing as we know it.

With the increase of online shopping and digital self-service portals, price sensitivity and, more recently, price optimization have become relevant topics among companies tweaking (or in some cases overhauling) their pricing strategy as ecommerce, B2B, B2C, and brick-and-mortar brands alike navigate the impact of the coronavirus on their business.

With the push and pull of various internal and external factors at play, we believe 2021 will be a banner year. The unexpected resiliency of the digital ad market, coupled with the pent-up demand for traditional advertising, will force marketers the world over to adapt and transform quickly.

Digital-first creates customer experience challenges for B2B enterprises, while demand gen and brand positioning become the top priorities, according to the B2B Marketing Monitor study conducted by B2B International.