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January 14, 2019
MarTech Advisor

How the Data Revolution is bringing Humanity back to your Brand

Modern advertising plays a proxy role, giving brands the opportunity to project a personality and proposition to the masses. We are coming to the end of the advertising age; that doesn't mean the end of creativity — in fact, the opposite, writes, Evan Nicholson, Sr. Director, Personalization and Experience Optimization Strategy at Merkle.
Author: Evan Nicholson
December 20, 2018
MarTech Advisor

Fast Tracking Identity Resolution

Achieving a complete view of the consumer is what all clients are solving for, but it is hard, and the hardest part is wrangling various sources of digital data in a way that allows for easy integration with a client’s known consumer universe.
Author: Alexander Macht
December 06, 2018
MarTech Advisor

The Modern Marketing Suite – Do We Finally Have an Alternative to the Franken-stack?

Leading MarTech software providers have long promised an integrated MarTech technology suite, allowing brands to seamlessly achieve modern marketing capabilities without building and integrating a “Franken-stack.” Through this article, Justin Wolf, Senior Director, Customer Strategy Group at Merkle will explore these Franken-stacks and what makes up a modern marketing suite.
Author: Justin Wolf