Most Recent Articles
How did Prime Day get to where it is today? Melissa Reilly contributes her thoughts on Amazon Prime Day to Adweek.
Contributor Jose Cebrian lays out a vision of true customer-focused marketing and advertising and explains how technology makes the effort possible.
Though crafting out a comprehensive donor journey requires the right technology for full enablement, there are still some steps all nonprofits can take today to ensure that consumer preference and donor communications are better leveraged to improve both the donor experience and ultimately the value of individual donors.
If you’re like many marketers, you have a love-hate relationship with technology. It is both an enabler and a hindrance to your success. This article by, Scott Brenneman, Associate Director, Technology Strategy at Merkle, will help guide you through choosing the right technology strategically and thoughtfully.
Five people-focused domains must be mastered in order to measure and manage individual relationships, better align influencer programs, and optimize the overall cumulative impact on behavior. These domains, or “spheres,” encompass not only traditional digital and offline engagements, but also personalized experiences and orchestrated campaigns built on today’s cloud marketing platforms.
Against a backdrop of rapid, disruptive change, brands must innovate to place real people at the heart of everything they do.
Navigating the convergence of martech and ad tech isn't for the faint-hearted, but contributor Jose Cebrian describes the possibilities now arising.
Financial marketers can improve their ROI by constantly using new and unique data sources that your competition may not have. Here's how to sharpen your strategy, improve your media plan, refine audience targeting, and increase engagement efforts.