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March 03, 2021
Toolbox Marketing

Transforming Digital Customer Experiences With Data

As marketers continue to prioritize transforming digital customer experiences in 2021, they must focus on using new data and technology practices, including zero- and second-party data collection and cloud implementation, shares, Beth Billingsley, senior director, tech strategy, Merkle.
March 01, 2021
Digital Commerce 360

Why (and how) B2B sellers must pivot to helping buyers buy

While traditional marketing and sales teams are still as relevant as they’ve ever been within business organizations, they need to focus all they do through the lens of buyer enablement and customer experience management to ensure they’re delivering value to customers.
Author: Uday Vir Nayar