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October 05, 2021
MarTech Series

The Interplay Between SEO and User Experience (UX)

SEO and UX are typically handled by different teams and thought of as separate initiatives. At a surface level, it makes sense; one focuses on ensuring discoverability on search engines, while the other works to build a site that provides engaging, relevant content to users.
Author: Eryck Dzotsi
September 29, 2021
MediaPost

Why Marketers Are Spending More Time Researching 'Experiential Marketing?'

“Experiential marketing” is back in the top spot of content consumption by marketers, as measured by Bombora Company Surge. In a hybrid environment, increasingly driven by purpose-driven consumers, expectations of the value exchange we get from experiences has fundamentally changed — which can have interesting implications for today’s organizations.
Author: Michael McLaren
September 24, 2021
AdvertisingWeek

The Forgotten Enabler of Online Personalization & Identity: Direct Mail

The modern age heavily features information overload, with constant competing demands for our attention and patronage. In response, brands strive to deliver leading-edge customer experiences that support an exasperatingly difficult-to achieve need for 1:1 relevancy. It is often assumed that new tools must be built and new sources of data developed in order to reach that modern nirvana.
Author: Chris Pritcher