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July 18, 2019
MarTech Advisor

Hyper-Personalization: The Role of Data and Technology

Hyper-personalization is increasingly becoming the success formula behind one-to-one campaigns. This makes targeting much more precise with the help of hundreds and thousands of customer attributes and behavior signals collected from a variety of sources (offline and online) almost in a real-time manner.
July 18, 2019
Marketing Land

4 steps to becoming an experience brand

If you are truly interested in meeting consumer expectations, you’ll not only be measuring and tracking those experiences but also consistently making updates to improve them.
Author: Ethan Hanson
July 03, 2019
NonProfit Pro

How Nonprofits Can Use Affinity Scores to Strengthen Constituent Relationships

Nonprofits today face significant challenges in providing a world-class experience to their valued constituents. Fraught with organizational silos in their programs and services, nonprofits find themselves with a limited understanding of their constituents. Who are they? How do they engage with nonprofits? What are the touchpoints and interactions that are most important to them?
Author: Sudeshna Sen
June 18, 2019
The Financial Brand

4 Ways Bank Brands Can Punch Up Their CRM-Based Digital Marketing

The untapped marketing potential in CRM data could be put to good use if banks and credit unions adopted personalized, addressable interactions. Doing so would also avoid wasting marketing dollars on consumers who don't fit the target audience. Simple, incremental steps can help financial marketers launch effective people-based marketing programs.
Author: Chris Franceschina