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December 01, 2020
NonProfitPro

Freeze, Flee or Fight: Nonprofits’ Reactions to COVID-19

We all know that the human responses to a threat or challenge are primarily categorized as freeze, flee or fight. But it has been proven that, while we all have an instinctive primary reaction — usually based on our character, life experiences and other factors — it is possible for us to change our instinctive reaction through training.
Author: Rick Gentry
Topics: Nonprofit
November 20, 2020
MediaPost Media Daily News

'Online Video,' 'Conversion Funnel' Soar

As brands and agencies begin to enter the holiday season, advertising competitiveness will not wane although the U.S. is two weeks post-election. “Online video marketing” saw a dramatic uptick in intent among brands and agencies last week.
Author: Michael McLaren
Topics: B2B
November 18, 2020
NPPro

Holiday Giving 2020: Is the Best Yet to Come?

It’s been an unusual, unpredictable year, to say the least. There is little doubt that the pandemic has forever reshaped the way we live, interact and behave as consumers. But the remarkable thing is that donors have by and large stuck with their causes, even during these difficult months.
Author: Eve Smith
Topics: Nonprofit