At CES 2020, Ad Age's Josh Golden sat down with Salesforce's Jon Suarez-Davis and Merkle's Craig Dempster to break down what it takes to create a 360 experience in today's 'customer expectation economy.'

Now, more than ever, today’s constituents expect more from non-governmental organizations and nonprofits. Donors evaluate their customer experience against the best in class, like Apple, Amazon and Starbucks.

What is at the core of an omni-channel marketing solution? This is an interesting question, and your response may have likely changed throughout your career as new technologies and methods for reaching your customers and prospects have evolved.

Shifting your tech stack requires you to rethink and transform your organization

The old establishment and business models have been disrupted by new innovative startups, providing a digital-first experience. Consumer preferences and the application of technology are evolving rapidly. Where is your company on the curve of transformation?

The defining characteristic of today’s most successful brands is a full-scale, customer-centric business strategy that places people at the core of everything they do.