The most important connection for today’s B2B marketers to be making with customers and prospects is the human one. If you’re looking to build better relationships and experiences with B2B buyers, here are five simple truths to guide your efforts.

Merkle's Rives Martin details their new findings highlighting the importance of brand authenticity and reputation, product quality, and price.

After a relatively tumultuous summer, we’re seeing a slow comeback for advertisers as the drop in ad spending brought on by the pandemic is starting to shrink. Looking at long-term trends, we’re noticing interest in “brand building strategy” and “customer communications” on the rise among brands.

Alex Yoder, EVP of Analytics at Merkle, details why the death of third-party cookies will actually be a good thing for marketers.

The solution to understanding your customers’ personal needs and preferences is simple—ask them. Your marketing strategy should be grounded in such insights.

2020 has certainly seen many changes and with so many marketing, media and creative professionals looking for new opportunities, now is the time for agencies to embody an in-house mindset. Janine Flaccavento, SVP, Media and New Stream Media Solution Lead at Merkle, shares her tips.

Matt Mobley, chief technology officer, Merkle, talks about why agile marketers are moving from data warehouse to data fabric bringing business and IT needs together around a framework that leads to better marketing outcomes.