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June 24, 2020

How B2B Marketers Can Align With the Self-Directed Buyer Journey

For the past decade, B2B marketers have aspired to achieve the level of personalization now common in B2C marketing, particularly among disruptive direct-to-consumer brands. Yet, 42% of B2B marketers say their marketing efforts are not fully personalized, although 77% agree that personalization builds better customer relationships.
Author: Michael McLaren
June 11, 2020

Account Based Marketing Can Deliver Results If Used As Part of This Framework

The COVID-19 pandemic has upended every aspect of our business and personal lives in a record period, forcing organizations to entirely rethink their business strategies. Short-term cost measures like hiring freezes, travel bans, and furloughs are in place, with companies now looking at long-term initiatives to transform their businesses into digital-first operations.
Topics: B2B
May 19, 2020
NonProfit Pro

2020 Revision: Rewriting Your Organization’s Future

During this COVID-19 pandemic crisis, many local nonprofits and relief agencies have seen increases in giving from both small and large donors. At the same time, many nonprofits are experiencing declines in giving and have been forced to make cuts to staffing, expenses and even services.
Author: Christy McWilliams
Topics: Nonprofit