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September 19, 2019

Using Voice To Amplify Your Brand Experience

The Voice Revolution is here. Welcome to the modern world where custom skills perform pretty much anything – from turning the lights on, to playing soft lullabies, and everything in between.
September 18, 2019
The Financial Brand

Tapping the Power of Preapproved Offers in Financial Marketing

The pressures of reaching short-term marketing goals and limited budgets have kept many financial marketers from using digital prescreen approaches for prospecting. There are clear reasons why this practice can improve both marketing performance and customer experience.
Author: Dan Moore
August 21, 2019
Demand Gen Report

Considerations For B2B Marketers When Applying AI To Account-Based Marketing

Many B2B marketers are hesitant to incorporate artificial intelligence into their ABM campaigns, and with good reason. Perception and organizational barriers often challenge the implementation of new and untested technology. When implemented properly, however, AI has the power to parse vast amounts of data, in order to bring efficiency to every phase of a B2B buyer’s journey.
Author: Uday Vir Nayar
August 13, 2019
The Financial Brand

5 Ways Community Banks & Credit Unions Can Compete in Credit Cards

The credit card market is dominated by large national issuers with deep pockets, national scale, and many products. The competition is formidable, but not unbeatable. Community and regional financial institutions have their own advantages, including local, personal data. If they leverage those advantages, they can succeed beyond expectations.
Author: Marc Bellanger