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September 11, 2020
MediaPost

'Brand Building,' 'Customer Communications' Ascend, So Does 'Spam'

After a relatively tumultuous summer, we’re seeing a slow comeback for advertisers as the drop in ad spending brought on by the pandemic is starting to shrink. Looking at long-term trends, we’re noticing interest in “brand building strategy” and “customer communications” on the rise among brands.
Author: Michael McLaren
Topics: B2B