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January 14, 2022
Media Post

Why Are Marketers Studying Anti-Spam Content?

New year, same inbox? This one starts with millions of online shoppers noticing a significant uptick in phishing scams around the holiday season, as well as interest among marketers about consumers potentially deleting marketing emails altogether.
Author: Michael McLaren
January 13, 2022
Toolbox Marketing

How To Raise the CX Bar by Strategically Collecting and Operationalizing Data

Today, brands must strategize and organize the data they collect and plan how they will use it within their marketing program. New mindsets must be grasped for more calculated data collection. How should brands operationalize the right data to power the world-class experiences that customers expect? Lee Fitzhugh, data management capability lead, Merkle EMEA, answers it.
Author: Lee Fitzhugh
December 09, 2021

Marketer Interest In 'Mixed Reality' Surges

“Mixed reality” was the most-consumed topic of the past week by brand marketers, as measured by Bombora Company Surge. Per Wikipedia, mixed reality (MR), often referred to as hybrid reality, is the merging of real and virtual worlds to produce new environments and visualizations where physical and digital objects co-exist and interact in real time.
Author: Michael McLaren