Consumer shopping behavior has changed, and the holidays will look different this year. Since in-store shopping has declined, brands are looking for ways to drive their e-commerce business and move the needle before the end of the year. However, the online space has become cluttered and confusing.
As brands and agencies begin to enter the holiday season, advertising competitiveness will not wane although the U.S. is two weeks post-election. “Online video marketing” saw a dramatic uptick in intent among brands and agencies last week.
It’s been an unusual, unpredictable year, to say the least. There is little doubt that the pandemic has forever reshaped the way we live, interact and behave as consumers. But the remarkable thing is that donors have by and large stuck with their causes, even during these difficult months.
We have watched businesses accelerate their digital transformation efforts by nearly five years in response to the pandemic, and seen new digital-engagement approaches evolve in the span of months.
Little by little, inventions and partnerships are working to heal a digital advertising world wounded by the erosion of third-party identity tracking. In the latest, MediaMath’s Source buying DSP is integrating another identity solution, purporting to support the identification of consumers across devices on premium publishers’ sites, without cookies.
Topics: Identity Resolution
Customer Data Platforms (CDPs) are no longer just a popular acronym around the industry. Carly French, marketing technology strategy consultant, Merkle, dives into the value CDPs bring to media channels, including direct platform integrations and integrated media orchestration .