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September 18, 2018
Martech Advisor

Are you Prepared for Account-Based Marketing?

As account-based marketing (ABM) has gained traction in recent years, clients have grapple with a common martech issue that is foundational to realizing ABM’s value: identity resolution. This article by, Phil Marsalona, Marketing Technology Consultant at Merkle, will help you enable identity resolution for your ABM strategy.
Author: Phil Marsalona
August 23, 2018
MarTech Advisor

Identity Resolution and CDP (Customer Data Platform)

In the world of martech, virtually every roadmap and investment strategy includes a CDP (Customer Data Platform) capability. But, not all CDPs are alike. However, one of the foundational and most coveted functionalities is a persistent and consistent view of the consumer’ says, Derek Galier, Vice President/Partner, Strategy Consulting at Merkle
Author: Derek Galier