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October 29, 2020
PM360

Expect Amazon to Accelerate its Healthcare Positioning in Three Key Areas

In September 2019, we discussed the definition and impact of the “Amazon Effect” in personalized health, a phenomenon we suggested would shape a “future of hyper-personalization in healthcare marketing.” One year on, in a health environment where change has been accelerated by COVID-19, the products and services offered by Amazon in this vertical have rapidly evolved
Author: Kent Groves, PhD | Keya Paul
Topics: Health & Wellness | Health Insurance | Performance Media & Digital Advertising
October 27, 2020
Retail Customer Experience

5 things for marketers to be thankful for this holiday

Anne-Marie Schaffer, EVP, general manager of retail and consumer goods, auto and mobility for Merkle, shares insight on new solutions and approaches retail marketers may want to consider as they head toward the holiday selling season.
Author: Anne-Marie Schaffer
Topics: Retail & Consumer Goods | Performance CreativeCustomer Relationship Management (CRM) & Direct MarketingPromotions & Customer Loyalty Solutions
October 13, 2020
CMO by Adobe Blog

How your loyalty program drives shareholder value

United Airlines recently announced a plan to mortgage its MileagePlus frequent flyer program to secure a $5 billion loan. Its loyalty program is valued at around $20 billion as a standalone business, comprising about 12% of United’s overall 2019 revenue and providing a much-needed lifeline to the airline as it continues to weather the COVID-19 storm.
Topics: Promotions & Customer Loyalty Solutions