Financial marketers can improve their ROI by constantly using new and unique data sources that your competition may not have. Here's how to sharpen your strategy, improve your media plan, refine audience targeting, and increase engagement efforts.

Many nonprofit charities are starting to see changes in the donor composition of their fundraising programs. This is due in large part to the huge generational shifts occurring in the U.S. population today. As next-generation donors become the dominant givers, their needs and behaviors also have a greater impact on the giving process.

There's been a lot of talk of how European and US multi-national companies will deal with GDPR. But are US companies actually prepared to enable GDPR with the multitude of media and platforms through which they regularly interact? How will the organization respond at scale to requests for data? How will they enact their consumers’ right to be forgotten?

Google has long been visible in these auctions, not only through Express but also Play and Store. Andy Taylor evaluates its presence and assesses how it's changed over time.

Selling on Amazon requires a different approach than advertising on Google. Customers behave differently on each platform, the capabilities vary, and selling parameters are not the same.

Looking for insights into newer markup options and advanced structured data? Alexis Sanders shares additional pointers to help you refine, update and optimize your content.

Machine learning (ML) has grown consistently in worldwide prevalence. Its implications have stretched from small, seemingly inconsequential victories to groundbreaking discoveries.

Much like strands of DNA, the health world is dividing and recombining market variables. Shifting legislative sands and the pace of digitally driven customer-centricity are altering conversations between Rx brands, patients, physicians, and other stakeholders.