Articles

Promotions fuel consumer data collection and drive identity, resulting in personalized experiences, messaging and product recommendations

Companies are strategizing for the new fiscal year ahead. Whether they’re looking at where agencies will be needed for outsourcing work or making a change due to poor performance of the incumbent, now is the time to both embrace intent data and capitalize on surging topics.

With the deprecation of third-party cookies imminent, organizations may be confused about the future of identity, and way ahead. In this article, Thomas Martyn, director of product strategy, Merkury, Merkle, discusses the three questions organizations should answer to thrive in the cookieless world.

Marketers are embracing diversity, but are they overlooking a critical opportunity? Merkle’s Tracie Kambies discusses why many may be missing the mark when it comes to AI and ML, and what they must do about it.

If you’re a B2B marketer who relies on traditional demand generation approaches, you are falling behind competitors who are adopting successful CX-based marketing solutions used by B2C marketers to acquire, engage, and retain customers.

In this article, Rich Coleman, marketing technology consultant, Merkle, discusses the key considerations to understand before making the purchase.

Last year, the retail and consumer goods industries turned all their attention to e-commerce, knowing that consumers would not be walking through brick-and-mortar stores. Even so, they couldn't know how, when and to what capacity consumers would engage online. That won’t necessarily be the case this year, but brands will still be facing challenges and uncertainty from a number of areas.

In the past 12-18 months, we have seen a seismic shift in consumer behavior. The acceleration of e-commerce, driven by native direct-to-consumer digital brands, has reinvented the purchase journey.