Articles

As marketers prepare for 2021, it is more critical than ever to show the return on investment (ROI) and value of your marketing programs in order to justify continuous investment.

In this week's MediaPost column, Michael McLaren shares that brand building is a main area of focus for marketers as we begin 2021.

The b-to-c space offers useful lessons for brands making the leap.

“Clickstream analytics” has seen an uptick in intent among brands.

We’ve finally reached the end of 2020. Rich Heimsoth breaks down the lessons learned and how nonprofits can prepare for better outcomes in 2021 and beyond.

Exposing a little weakness. Being vulnerable. Not acting like you know all of the answers. Merkle’s global chief executive officer Craig Dempster explains why being human was essential in 2020 and beyond.

Marketers want to be able to do more in real-time, but can they truly understand and explain what that means and the ways in which it can be enabled?

In this week's column, Michael discusses how the need to improve personalization and relevance remains top-of-mind for most marketers as we begin a new year.