Brands are often missing several core marketing technology capabilities across their ecosystems. Many need to solve numerous MarTech challenges, with central data storage as a chief issue. Often, due diligence reveals that a customer data platform (CDP) is the answer to solving a brand’s central data storage challenges while maintaining overall flexibility within the rest of its tech stack.
Many put more thought into their coffee orders than their health care coverage. Perhaps the industry needs to try a new approach to customer engagement. One need look no further than the ubiquitous Starbucks brand for inspiration.
How have Amazon's changes to sponsored brand ads affected performance, and how should marketers adjust their strategies? Read on to find out.
Topics: Retail & Ecommerce
Too many card issuers focus their credit-card marketing on the wrong target. Existing, moderately active cardholders represent the best potential. Gabriella Dera, VP of Strategy at Merkle, explains.