Articles

As marketers continue to prioritize transforming digital customer experiences in 2021, they must focus on using new data and technology practices, including zero- and second-party data collection and cloud implementation, shares, Beth Billingsley, senior director, tech strategy, Merkle.

2020 has forced the marketing and advertising industries to re-evaluate the client/agency relationship. This has been especially true as marketers continue to actively consider the in-housing of their digital media capabilities.

While traditional marketing and sales teams are still as relevant as they’ve ever been within business organizations, they need to focus all they do through the lens of buyer enablement and customer experience management to ensure they’re delivering value to customers.

Regardless of new regulations, browser changes, or fluctuations among identity currencies in the Wild West of third-party players, a publisher’s private identity graph will create the most durable, sustainable, and persistent identity currency going forward.

Brand-related topics consistently remain in the top 10 highest-intent terms for marketers week-after-week, supporting the notion that a strong brand can be one of the most effective ways to generate demand.

Merkle's Head of SEO, Eryck Dzotsi discusses six key focus areas that senior leaders across organizations must understand about the role of SEO to drive organic search performance.

With cookies on the way out, paid social is a bright spot in 2021 for many marketers looking to understand and reach consumers.

Discounts and offers are important tools in fostering loyalty, but what really connects customers to brands is an emotional bond. It’s how customers feel about the brand experiences they are participating in.