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April 06, 2021

Nonprofit Data Evolution in a Post-COVID-19 World

The pandemic accelerated the shift of constituent behavior, experiences and interactions to digital channels. The key is to find the right balance between the online and offline channels — to engage the members at the right time in the right channels.
April 06, 2021
Multichannel Merchant

Consumers Have Varying Expectations for a New Normal

Marketers and advertisers must be aware that after experiencing a year of pandemic life, normalcy will not be flipping a switch. Brands must continue to innovate, remain nimble and keep an eye on consumer behavior to meet and exceed their expectations.
Author: Rachel Monfre
April 02, 2021

Interest In 'Marketing Reporting' Soars

In this week's column, Michael McLaren reports how data suggests that marketer and agencies interest in “web copy,” “web content,” “target audience” and “audience segmentation” continues to hold strong among both brands and agencies alike.
Author: Michael McLaren
March 29, 2021

Agencies Have Their Sights Set On Their Targets, Audience That Is

Organizations are under increasing pressure to stay competitive and create connected experiences. Having technology in place that enables you to understand the characteristics of your target audience, with the ability to course correct the composition of your target audience groups in real-time, can put marketers in a better position to adapt to changing consumer trends.
Author: Michael McLaren