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Submitted by tacharya on Wed, 07/21/2021 - 16:09
2021-07-12
Article Teaser

“Brand to demand,” emotional engagement and customer-centricity are critical growth opportunities for B2B marketers as they shift from a brand-focused to a customer-focused strategy as part of the broader trend of digital transformation, writes B2B marketing experts Michael McLaren of MerkleB2B and Julia Doheny of B2B International USA.

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Digital Commerce 360

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