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Submitted by spiccirilli on Mon, 10/02/2017 - 10:52
2017-08-29
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Article Teaser

Jose Cebrian takes a look at the platforms that are currently available for large-scale marketing, particularly for email, and highlights what they're missing and what would make them shine.

Publication
MarTech Today
Short Description

For marketers, messaging technology options abound out there, from complete marketing clouds to channel-specific options, such as email service providers (ESP) or push platforms. They all were designed around a particular customer and set of use cases, and their current versions often reflect that starting point and the evolution of their customer strategy.