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Submitted by jpollard on Tue, 07/24/2018 - 13:22
2018-07-23
Authors
2327
Article Type
Employee-Authored
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Article Teaser

With the emergence of Customer Data Platforms (CDP), marketers are becoming even more confused about the marketing data management space. In this article Peter Rogers, Vice President of Technology at Merkle, defines, the landscape, articulate the differences in the tools and make the case that brands need a DMP, CDP and a marketing database. 

Publication
MarTech Advisor