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August 27, 2020
NonProfit Pro

Meeting Fundraising Goals in 2020

As the pandemic persists and we come to terms with the fact that it’s here to stay for the foreseeable future, our evolution has to transcend quick fixes. Consider these five imperatives to help your organization cater to the current environment and address “the new normal” in donor behavior.
Author: Richard Heimsoth
Topics: Nonprofit
August 21, 2020
MediaPost

'Leads' Lead Marketers' Attention, 'Conversational Commerce' Rises Too

As companies contend with how to survive in today’s completely new landscape, lead management should rank high on the list for both agencies and brands. It comes as no surprise that the digital world has been a lifeline for sales teams during the COVID-19 pandemic. In fact, for most businesses, it has been one of the only ways forward.
Author: Michael McLaren
Topics: B2B