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October 25, 2019
MarTech Advisor

Customer Experience: A Key Brand Differentiator

TJ Claridge, Senior Manager for Analytics at Merkle, and Frank Lee, Senior Director Analytics at Merkle, discuss how customer trust is a competitive advantage, how to reveal a maturity map to see where your company fits in this process, and how a team should be structured for success so that the experience is a corporate adoption and not an afterthought.
Author: TJ Claridge | Frank Lee