2020 has certainly seen many changes and with so many marketing, media and creative professionals looking for new opportunities, now is the time for agencies to embody an in-house mindset. Janine Flaccavento, SVP, Media and New Stream Media Solution Lead at Merkle, shares her tips.
Matt Mobley, chief technology officer, Merkle, talks about why agile marketers are moving from data warehouse to data fabric bringing business and IT needs together around a framework that leads to better marketing outcomes.
Topics: Marketing Technology
As the pandemic persists and we come to terms with the fact that it’s here to stay for the foreseeable future, our evolution has to transcend quick fixes. Consider these five imperatives to help your organization cater to the current environment and address “the new normal” in donor behavior.
In a recent study, PWC found that one in three consumers will walk away from a purchase from a brand they love after one bad experience—and that’s before a pandemic went and upended their worlds, not to mention the worlds of every brand on the planet.
As companies contend with how to survive in today’s completely new landscape, lead management should rank high on the list for both agencies and brands. It comes as no surprise that the digital world has been a lifeline for sales teams during the COVID-19 pandemic. In fact, for most businesses, it has been one of the only ways forward.
With school boards planning for a wide range of back-to-school options and some colleges and universities delaying the physical return to campus until 2021, parents and students are left wondering what they need to do to get ready.
Topics: Media Strategy & Planning
Dynamic creative optimization, or DCO, is a hot topic for many digital advertisers. The opportunity to personalize your creative’s look and message for different segments is appealing. However, it is easy to forget that DCO is a tool, not a strategy.
Topics: Performance Creative