With digital brand engagement taking off at unprecedented speed and scale, it’s understandable that marketers are investigating how to optimize their web experience to match customers’ rising expectations.
Patients want and expect more from pharmaceutical manufacturers, and naturally it is in manufacturers’ best interests to deliver.
Michael McLaren shares that in recent weeks “relationship marketing” has been trending positively among brand marketers while gaining little to no traction among the agency cohort.
As marketers continue to prioritize transforming digital customer experiences in 2021, they must focus on using new data and technology practices, including zero- and second-party data collection and cloud implementation, shares, Beth Billingsley, senior director, tech strategy, Merkle.
2020 has forced the marketing and advertising industries to re-evaluate the client/agency relationship. This has been especially true as marketers continue to actively consider the in-housing of their digital media capabilities.
While traditional marketing and sales teams are still as relevant as they’ve ever been within business organizations, they need to focus all they do through the lens of buyer enablement and customer experience management to ensure they’re delivering value to customers.
Regardless of new regulations, browser changes, or fluctuations among identity currencies in the Wild West of third-party players, a publisher’s private identity graph will create the most durable, sustainable, and persistent identity currency going forward.
Brand-related topics consistently remain in the top 10 highest-intent terms for marketers week-after-week, supporting the notion that a strong brand can be one of the most effective ways to generate demand.