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September 09, 2021
ToolBox Marketing

Navigating the Cookieless Future: 3 Questions to Answer Now

With the deprecation of third-party cookies imminent, organizations may be confused about the future of identity, and way ahead. In this article, Thomas Martyn, director of product strategy, Merkury, Merkle, discusses the three questions organizations should answer to thrive in the cookieless world.
Author: Thomas Martyn
August 31, 2021

Beyond COVID-19: Reimagining the Customer Experience

Customer experience matters now more than ever. Today’s audiences expect the companies with which they do business to know who they are and what they like — and to deliver high-quality content that’s tailored to their interests and preferences, at any time, to any device.
Author: Eve Smith
August 12, 2021
Total Retail

The Uncertainty Surrounding the 2021 Holiday Season

Last year, the retail and consumer goods industries turned all their attention to e-commerce, knowing that consumers would not be walking through brick-and-mortar stores. Even so, they couldn't know how, when and to what capacity consumers would engage online. That won’t necessarily be the case this year, but brands will still be facing challenges and uncertainty from a number of areas.
Author: Jennifer Horner