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July 30, 2019
Nonprofit Pro

Donor Relationship Transformation Through Personalization

The donor giving path today is very different from that of the past. Not so long ago you could draw a straight line from the mailbox to a donation. But for modern constituents—the Baby Boomers, Gen Xers and Millennials alike—their journey is far more tangled.
Author: Wendy Orleman
July 18, 2019
MarTech Advisor

Hyper-Personalization: The Role of Data and Technology

Hyper-personalization is increasingly becoming the success formula behind one-to-one campaigns. This makes targeting much more precise with the help of hundreds and thousands of customer attributes and behavior signals collected from a variety of sources (offline and online) almost in a real-time manner.
July 18, 2019
Marketing Land

4 steps to becoming an experience brand

If you are truly interested in meeting consumer expectations, you’ll not only be measuring and tracking those experiences but also consistently making updates to improve them.
Author: Ethan Hanson
July 03, 2019
NonProfit Pro

How Nonprofits Can Use Affinity Scores to Strengthen Constituent Relationships

Nonprofits today face significant challenges in providing a world-class experience to their valued constituents. Fraught with organizational silos in their programs and services, nonprofits find themselves with a limited understanding of their constituents. Who are they? How do they engage with nonprofits? What are the touchpoints and interactions that are most important to them?
Author: Sudeshna Sen