In our last PiPointer with Luke we discussed considerations you should go through when deciding between Pardot and Marketo. In Part 2, we cover what's next after you've made that decision. From analyzing what's working to ditching what isn't, it can be a complex process; but, take a tip from this PiPointer and things may seem a bit easier!
The COVID-19 challenge is fluid; how long this “new normal” will last is anyone’s guess. What we expect is that all healthcare stakeholders to a greater or lesser extent will change behaviors permanently.
Crisis-related content and services help keep a brand front and center in the minds and hearts of individuals. A few of the tactics brands can take to mitigate the impact of a crisis include monitoring social conversations and having a team in place that’s ready to respond, creating a test-and-learn model, and even building a crisis-related product, if appropriate.
In this PiPointer Digital Pi's Luke Wakefield discusses categories to consider when migrating from Pardot to Marketo Engage. He reviews when Pardot is a fit, when it's time to consider migrating, and some pro tips to help you make that decision and successfully implement your strategy.