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December 08, 2021
WardsAuto

Auto Marketers Can Enhance Online Buying Experience

The online business model is completely new for many auto marketers, and for OEMs to fully adapt to the change and provide a quality user experience, understanding user preferences is a must.
November 16, 2021
Media Post

The Hottest Keyword Among Big Brands Is 'Keywords,' Literally

“Keywords” have been climbing the charts since mid-October, according to Bombora Company Surge. Identifying the right keywords is an essential step in today’s SEO process. With more audiences self-directing their own digital journeys, keywords can help you study your audience’s behavior – their pain points, interests, and queries – by offering glimpses into their minds.
Author: Michael McLaren
November 04, 2021
Advertising Week

CTO Strategies For Building Stronger Relationships With The CMO

The urgency to unveil actionable data insights and improve the customer experience through marketing efforts has never been greater from a revenue growth perspective. As organizations continue to recover from changes and setbacks brought on by the COVID-19 pandemic, marketing teams will be critical cogs in the engine of innovation to move forward.
Author: Peter Rogers