Articles

With cookies on the way out, paid social is a bright spot in 2021 for many marketers looking to understand and reach consumers.

Discounts and offers are important tools in fostering loyalty, but what really connects customers to brands is an emotional bond. It’s how customers feel about the brand experiences they are participating in.

Marketers are advancing toward personalized customer-focused strategies and experiences. A comprehensive identity resolution foundation built across first-, second-, and third-party sources are necessary to connect all relevant customer data and inform experiences.

As we continue to study long- and short-term effects of our rapidly evolving digital society, the C-suite has sought to better understand what is a temporary shift in customer behavior versus a permanent change.

Digital transformation and a redesigned paid search account structure drove more qualified traffic to Schneider Electric’s website.

In this week's MediaPost column, Michael McLaren discusses how "blogging” has been on the rise since early January as more people turn to the web to conduct in-depth research before investing in products and services.

The evolutions and revolutions in marketing have been and remain relentless. What was once the marketing database has evolved as marketers have adopted customer data platforms (CDPs) and new ecosystems of activation platforms.

In this week's column, Michael discuss inbound and outbound marketing strategies, examine how marketers and agencies are at odds over “direct marketing” and how brands can avoid missing out on the opportunities of an “offline” world.