We use cookies. You have options. Cookies help us keep the site running smoothly and inform some of our advertising, but if you’d like to make adjustments, you can visit our Cookie Notice page for more information.
We’d like to use cookies on your device. Cookies help us keep the site running smoothly and inform some of our advertising, but how we use them is entirely up to you. Accept our recommended settings or customise them to your wishes.
×

Articles

Latest Articles

You are showing results for:

Refine Articles
April 23, 2020
MediaPost

Quickly Pivoting Promotions During A Pandemic

Consumer attitudes and behaviors are heavily influenced by social, economic, and political factors. Marketers often deal with shifts in these areas, but COVID-19 has significantly impacted almost every aspect of our lives in unprecedented ways.
Author: Chris Wayman
April 16, 2020
Search Engine Journal

How to Succeed in Google Discover

Google Discover (previously known as Google Feed) is a personalized content feed created by Google that proactively serves relevant content to users. While traditional search requires users to input a query, Google Discover anticipates user behavior to surface new and interesting content.
Author: Abby Hamilton
April 09, 2020
AW360

How Media Brands Can Fulfill Customer Needs During COVID-19

The news and concerns around COVID-19 have brought forth increased anxiety and uncertainty in many Americans. In times like these, it is inevitable that people will look for distractions and a way to escape the stress caused by the impacts of this public health crisis.
Author: Don Steele
April 03, 2020
Demand Gen Report

The High-Tech CMO’s Marketing Imperatives For 2020

Everyone is talking about the importance of customer experience across the marketing landscape, and CMOs in the high-tech vertical seem to be feeling the most pressure. In high-tech, customer experience is fundamental, as it relates to the experience that a company’s products deliver to its users.
Author: Sylvain Panzani | Uday Vir Nayar