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March 29, 2022

It’s A No-Blink Moment For Today’s B2B Marketers

B2B marketers: Now is not the time to rest! I know it’s been a long and challenging couple of years—full of disruption, adaptation and rapid evolution. I am sure everyone is feeling the fatigue of the last few years, but we just cannot afford to take our foot off the gas. The pivots you make today are the ones that are going to set the stage for your success for years to come.
Author: Michael McLaren
March 17, 2022
Advertising Week

How Will the Metaverse Fortify Customer Journey Analytics?

Growing metaverse and Web3 aims to take over conventional marketing methods. In the contemporary age of high technology, brands and marketers are constantly evolving. The rise in blockchain use has created a new consumer space called “metaverse.”
Author: Michael Watts
March 03, 2022
Media Post

'Brand Safety' Spikes Amid Russian Invasion Of Ukraine

This week’s intent data suggests marketers are looking to implement “roadblocking” in their advertising efforts. A tactic often used for gaining attention and engagement, the term describes what happens when all placements on a particular website or page are “roadblocked” with the same creative, taking over all ad sizes at once.
Author: Michael McLaren
In Our Company