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April 09, 2019
NonProfit PRO

Evolving with the Data: How to Measure Your Technological Maturity

While the evolving technology landscape presents exciting opportunities for organizations to better connect with donors, it’s also creating an unprecedented level of complexity around central audience management. The data is within reach, but a tangled web of disparate systems can obscure the very insights you value most.
Author: Richard Heimsoth
Topics: Nonprofit
March 14, 2019
MarTech Advisor

Alleviating Data Management and Analytical Challenges Using A Cloud-Based Approach

For marketers to truly harness the power and efficiency of people-based marketing, they must first get their data house in order. Jon Regan, Senior Director, Technology & Data Management at Merkle, discusses the benefits of a cloud-based data management solution that can consolidate every brand's disparate data collection for maximum utility.
Author: Jon Regan
Topics: Marketing Technology