You may be wondering why you'd want to buy brand keywords on Amazon since results will feature your products anyway. Contributor David Hassler argues protecting your brand space is well worth the time and money.
What's the big deal about the convergence of martech and ad tech? Columnist Jose Cebrian explains how it's fueling valuable customer insights.
At a time when many are warning of a shrinking donor universe, many fundraisers are focused on the importance of an effective donor journey.
With the emergence of Customer Data Platforms (CDP), marketers are becoming even more confused about the marketing data management space. In this article Peter Rogers, Vice President of Technology at Merkle, defines, the landscape, articulate the differences in the tools and make the case that brands need a DMP, CDP and a marketing database.
Building the right data strategy — one that yields the insights necessary to generate the greatest ROI — demands a deliberate, thoughtful approach. Here are the four steps financial marketers must take to dramatically increase both the volume and efficacy of their analytic output.
How did Prime Day get to where it is today? Melissa Reilly contributes her thoughts on Amazon Prime Day to Adweek.
Contributor Jose Cebrian lays out a vision of true customer-focused marketing and advertising and explains how technology makes the effort possible.
Though crafting out a comprehensive donor journey requires the right technology for full enablement, there are still some steps all nonprofits can take today to ensure that consumer preference and donor communications are better leveraged to improve both the donor experience and ultimately the value of individual donors.