Achieving a complete view of the consumer is what all clients are solving for, but it is hard, and the hardest part is wrangling various sources of digital data in a way that allows for easy integration with a client’s known consumer universe.

Five fundamental steps to launch a successful patient fundraising program.

The soundness of the marketing strategy is what is important, not the percentage of the budget dedicated to technology.

Leading MarTech software providers have long promised an integrated MarTech technology suite, allowing brands to seamlessly achieve modern marketing capabilities without building and integrating a “Franken-stack.” Through this article, Justin Wolf, Senior Director, Customer Strategy Group at Merkle will explore these Franken-stacks and what makes up a modern marketing suite.

Digital assistants are fundamentally changing the way we live, and therefore, the way brands engage with consumers. Merkle’s SVP of Search Capability, Matt Mierzejewski, discusses the opportunity and what brands can do now to be ready.

Here's how financial marketers can hurdle the array of mental barriers erected by consumers, and make sure they aren't wasting money on messages delivered to the wrong people at the wrong time.

At a time when expectations of brand experiences are at an all-time high, how can marketers build the right kind of relationship to deliver the experience the consumer wants, with the limited data they are given?

Shopping, local searches and audience optimizations are three of the biggest considerations to keep in mind.