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August 21, 2019
Demand Gen Report

Considerations For B2B Marketers When Applying AI To Account-Based Marketing

Many B2B marketers are hesitant to incorporate artificial intelligence into their ABM campaigns, and with good reason. Perception and organizational barriers often challenge the implementation of new and untested technology. When implemented properly, however, AI has the power to parse vast amounts of data, in order to bring efficiency to every phase of a B2B buyer’s journey.
Author: Uday Vir Nayar
Topics: B2B
August 13, 2019
The Financial Brand

5 Ways Community Banks & Credit Unions Can Compete in Credit Cards

The credit card market is dominated by large national issuers with deep pockets, national scale, and many products. The competition is formidable, but not unbeatable. Community and regional financial institutions have their own advantages, including local, personal data. If they leverage those advantages, they can succeed beyond expectations.
Author: Marc Bellanger
Topics: Banking & Consumer Finance