Articles

In the wake of COVID-19, low-contact shopping behaviors such as ecommerce and delivery were accelerated and widely adopted, as goods bought online in 2020 globally grew by 24%. To keep up with this incredible demand, grocery, big box and other retailers have turned to delivery and distribution partnerships like Instacart and Door Dash to create low-contact options for customers.

When you take the buying habits of today’s customers into consideration, it becomes clear just how important it is to nail personalization, because content, at its core, is the essence of brand reputation and expression.

The events of 2020 forced retail marketers to take a hard look in the mirror and come to terms with the state of customer relationships and especially brand loyalty. For some, especially those that quickly adapted service and delivery models, loyalty was a hero that allowed the customer-brand relationship to endure through significant change.

The 2020-21 school year was a mix of experiences and emotions for students, parents and educators alike as the U.S. adjusted to virtual learning, homeschooling and zoom classrooms. This article outlines trends that we expect to see in BTS shopping for the 2021-22 academic year, with areas that marketers should focus on in Q2-Q3 to stand out in this space.

Direct mail fundraisers, this blog post is dedicated to you, with what you might consider a novel goal: to encourage you to become champions of your organization’s digital infrastructure.

At Apple’s Worldwide Developers Conference, Apple announced its intention to put additional privacy parameters in place for email with its Mail Privacy Protection feature. Although it’s too early to say how broad the ramifications of this announcement will be, there will likely be a significant impact to email-specific metrics.

As people emerge from the pandemic and travel begins to fully take off, digital out-of-home can take the benefits of traditional OOH even further through improved metrics and better targeting.

Cloud technology offers brands a wealth of platforms and services to support their marketing efforts. In this article, Kyle Hirsch discusses how as marketing methods become more advanced, retailers can leverage the cloud to provide experiences that reinforce their story and exceed the expectations of their customers.