Articles

Interest in “acquisition strategy” has risen sharply among both agencies and brands, according to Bombora Company Surge — confirming a strong and sustaining return to M&A activity this year.

B2B marketers: Now is not the time to rest! I know it’s been a long and challenging couple of years—full of disruption, adaptation and rapid evolution. I am sure everyone is feeling the fatigue of the last few years, but we just cannot afford to take our foot off the gas. The pivots you make today are the ones that are going to set the stage for your success for years to come.

Valerie Vacante details the retail technologies that are changing the way we live and shop in a contactless world.

Growing metaverse and Web3 aims to take over conventional marketing methods. In the contemporary age of high technology, brands and marketers are constantly evolving. The rise in blockchain use has created a new consumer space called “metaverse.”

Innovation is tough, but capturing and catalyzing opportunities is critical to the growth of organizations both big and small.

Brands and agencies don’t always agree, but this week they appear to be on the same page about “ad fraud," the No. 1 trending topic among both groups, as measured by Bombora Company Surge.

Investing early in understanding and building loyalty within the cohort will pay off for brands as this predicted "wealthiest generation" grows up.

This week’s intent data suggests marketers are looking to implement “roadblocking” in their advertising efforts. A tactic often used for gaining attention and engagement, the term describes what happens when all placements on a particular website or page are “roadblocked” with the same creative, taking over all ad sizes at once.