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February 14, 2019
Marketing Land
Identity management investment can pay off, here’s how
Marketers must examine how people-based IDs differ and how quality impacts identity through activation. Learn how to evaluate your program.
Topics:
Digital Analytics
February 13, 2019
Search Engine Land
Death of the keyword: What it is (and is not) for retail
February 11, 2019
Loyalty360
Twitter Awards #MVP to Planters for a Winning Digital Strategy
February 08, 2019
Search Engine Journal
How to Create a Patient-First Local SEO Strategy
February 07, 2019
Search Engine Land
Manufacturer center initiatives are a promising start for 2019 Google updates
January 30, 2019
Adweek
The 3 Marketing Imperatives of Successful Digital Transformation
What it takes to adapt to the new age of customer centricity
January 22, 2019
Search Engine Land
Amazon had a record-breaking holiday season, here’s how advertisers managed it
The holiday season brought improved Sponsored Brand ad copy approval times but policy enforcement was fairly inconsistent. However, new feature rollouts should continue to be helpful into the new year.
