If the last decade was all about digital, the next one will be all about identity. Because how can you deliver the frictionless, relevant experiences customers demand if you can’t identify them across touchpoints?

At CES 2020, Ad Age's Josh Golden sat down with Salesforce's Jon Suarez-Davis and Merkle's Craig Dempster to break down what it takes to create a 360 experience in today's 'customer expectation economy.'

Now, more than ever, today’s constituents expect more from non-governmental organizations and nonprofits. Donors evaluate their customer experience against the best in class, like Apple, Amazon and Starbucks.

What is at the core of an omni-channel marketing solution? This is an interesting question, and your response may have likely changed throughout your career as new technologies and methods for reaching your customers and prospects have evolved.

Shifting your tech stack requires you to rethink and transform your organization