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June 21, 2018
Pharm Exec

Connecting the 5 Spheres of People-Based Marketing

Five people-focused domains must be mastered in order to measure and manage individual relationships, better align influencer programs, and optimize the overall cumulative impact on behavior. These domains, or “spheres,” encompass not only traditional digital and offline engagements, but also personalized experiences and orchestrated campaigns built on today’s cloud marketing platforms.
Author: Kent Groves, PhD | Croom Lawrence
Topics: Pharmaceutical | Customer Segmentation
June 05, 2018
NonProfit PRO

Are You Ready for the Next-Generation Donors?

Many nonprofit charities are starting to see changes in the donor composition of their fundraising programs. This is due in large part to the huge generational shifts occurring in the U.S. population today. As next-generation donors become the dominant givers, their needs and behaviors also have a greater impact on the giving process.
Author: Eve Smith
Topics: Nonprofit
June 04, 2018
MarTech Advisor

Operationalizing GDPR: You Didn't Know You’ve Been Doing it All Along

There's been a lot of talk of how European and US multi-national companies will deal with GDPR. But are US companies actually prepared to enable GDPR with the multitude of media and platforms through which they regularly interact? How will the organization respond at scale to requests for data? How will they enact their consumers’ right to be forgotten?
Author: Matthew Mobley
Topics: Data & Technology Enablement Marketing Technology