While the evolving technology landscape presents exciting opportunities for organizations to better connect with donors, it’s also creating an unprecedented level of complexity around central audience management. The data is within reach, but a tangled web of disparate systems can obscure the very insights you value most.

A well-designed identity strategy using audience analytics and insights can tie disparate forms of ecosystem data together for a global view of consumers.

Over the past several years, CMOs have felt seismic pressures to continually innovate in order to compete for new consumers across emerging channels and mediums. However, the question remains, what does innovation truly mean for you and the CMO?

As a percent of the population, Baby Boomers will soon outstrip people under 18. When that happens, loan-to-deposit ratios will plummet and profits will drop. Financial marketers must plan now for an aging population.

For marketers to truly harness the power and efficiency of people-based marketing, they must first get their data house in order. Jon Regan, Senior Director, Technology & Data Management at Merkle, discusses the benefits of a cloud-based data management solution that can consolidate every brand's disparate data collection for maximum utility.